5 Components of SEO That Will Never Change There are about 5 components of SEO that will always stay the same despite the Google algorithm trends and updates. Knowing and understanding these elements will provide you with successful best practices for your online presence. But first, let’s understand exactly what SEO is. What is SEO? […]

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Why is Website Security So Important? As technology continues to change, the challenge for businesses to keep their personal and customer’s information on the web secure continues to increase. Web security is extremely important because it keeps hackers and cyber-thieves from accessing sensitive information. By not having a proactive security strategy, business rick the spread […]

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Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

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Breaking Down Google Analytics Data and What It Means Google Analytics provides powerful insights about your website’s users. But understanding isn’t all that straight forward for beginners and that’s why we’re here! Let’s talk about what Google Analytics is, what it does, and what all wonderful reports that can tell you about your website visitors.  […]

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How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […]

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Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]

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The Latest Google Updates and What they Mean for You Google is known for their famous algorithm updates, search index changes, and refreshes. Google search is changing all the time! In 2020, Google made 4,500 changes to their search algorithm. This number includes updates with their ranking system, user interface, and more. Google had also […]

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Digital Marketing: All About Lead Generation Campaigns Lead generation is the process of generating interest and demand in a company’s brand, products, or services using inbound and outbound marketing strategies, such as online advertising and email marketing. Running a lead generation campaign is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies for many […]

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Why Having a Strong Backlink Strategy is Critical for Optimal SEO Quality backlinks remain a vital Google ranking factor- understand how to gain them! When thinking about your search engine optimization strategy, it’s a good idea to look at all the different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. […]

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What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]

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Passive vs Active Voice For Content Marketing Active voice for content marketing helps you connect and resonate with as many people as possible By writing in active voice versus passive in your content writing your readers will stay engaged with your material and you develop an authority on the subject you are talking about. Writing […]

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Why Choose WordPress Over Other CMS Platforms? Beginning out, WordPress was a well-known blogging platform. Now, not only used for blogging, it is a great content management system (CMS) to consider for your business website. There are other free and paid CMS options out there, but WordPress solutions can help improve your user’s online experience […]

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How to Optimize for Voice Search The allure of voice search is undeniable- it’s faster, hands-free, and lets you multitask. Voice search had made its appearance into the mainstream in 2011 with the launch of Apple’s Siri on the iPhone 4. In 2015, the Amazon Echo became one of the first established smart home devices. […]

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Are You Thinking About Your 2022 Marketing Strategy? You Should Be! In the B2C world, both in-person and online shopping are seeing increases in their respective numbers. The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from […]

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Local vs National Marketing Strategy- Understand the Difference! When deciding on utilizing a local vs national marketing strategy, it will be influenced by two key factors: the size of your company and your target market. If your target market consists of the local population, the strategy you will employ is different from that of a […]

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How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]

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Exploring Facebook Business Messenger Improve your customer experience by communicating with them in real time! Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allow you to have easier an instant one-on-one customer service experience, […]

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Looking to Rebrand Your Business? Consider These! Rebranding your business is necessary to keep your business afloat. It demonstrates that your business is current and capable of reinventing its image so you can continuously resonate with your audience. Brands can lose momentum over time, so it is important that you freshen up your brand and […]

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How to Create a Landing Page for Your Business A landing page is a frequently used marketing term for the first page a user lands on when they click on a link from an external source, such as an advertisement or SERP listing. They click the link, and it will take them to a specifically […]

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Tips for a Clean, Professional Instagram Aesthetic Your Instagram aesthetic is one if the first things your potential customer will recognize when considering making a purchase from you. The colors, layout, tone, and overall feeling of your page will contribute to their first impression and can either gain or you a new follower or send […]

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