Diving into brand management As a small business, it can be hard to know where to start with branding. Afterall, it’s a whole lot more than just designing a logo and slapping it on all your company materials. Branding is the culmination of everything that your company is and stands for. It shapes how customers […]

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Small businesses have a huge opportunity to utilize social media to connect with customers and build their brand. However, many companies struggle to define their online presence and will often put social media marketing on the back burner. This needs to change! Small businesses need to start taking advantage of social media to discover all […]

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Reach More People Through Facebook Over the last 7 years Facebook has swept the nation. It’s said that there are over 1.69 billion Facebook users in the world today, and 223 million of those users are based in the US. Facebook has become a great place for old friends to reconnect, for new friends to keep […]

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Getting to Know the Reasons & Benefits Behind an XML Sitemap XML Sitemaps are something that have rapidly gained the attention of marketers over the last few years, you have probably heard of them. Especially if you have your own website, it’s likely that you have been advised to implement an XML Sitemap into your […]

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What You Need To Know When Picking Your Domain The process of selecting your domain name is exciting – you’re finally taking big steps to launch your website! However, it can also be a frustrating process as you try to find a name that perfectly reflects your company and isn’t already taken! Today we are […]

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Tasks that will take less than 5 minutes to do! So many articles about developing and maintaining your marketing strategy focus on big picture and long-term plans. But sometimes you a) want to do something tangible NOW b) only have a few minutes or c) lack inspiration to start. We all find ourselves in that […]

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Are You Promoting Your Products & Services on Your Blog? Learn How to Get The Most Exposure From Your Blog If you are a business owner, you probably know how important a blog can be to your online presence. Blogs are an effective way to draw in new traffic, keep your search engine optimization up […]

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Get Started Building Your Brand Today! Building a brand on social media takes hard work, dedication, consistency and sometimes help. It can be challenging to build up your brand especially if your accounts are new and still undiscovered which is why we want to talk about it! Stay tuned and you’ll learn lots of great […]

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Make Sure Your Website Is Ready for Any Device In today’s world of smartphones, tablets, and laptops – it’s more important than ever to have a website that is completely mobile responsive. If you are unfamiliar with what mobile responsive means, let’s give you a little refresher. Mobile responsive means that your website is designed […]

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Getting the Most Out Of Your Content Marketing Blogs have been evolving for years as they are continually used more and more by businesses, individuals, and organizations. They are a great way to increase traffic to your website while providing valuable information to the public about your company, general industry knowledge, or maybe some simple […]

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Is influencer marketing right for your company? Influencer marketing has been on the rise over the past few years as another form of paid advertising. But what exactly are influencers? What can they do for your brand? Can they actually bring results? In this article we will dive into everything that you need to know […]

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How Does A Mobile Responsive Website Affect User Experience Does Mobile Responsive Really Matter? Is your website mobile responsive? What does mobile responsive actually mean? Is mobile responsive different from “mobile friendly”? These might be a few questions that have crossed your mind while hearing the terms “mobile responsive” or “mobile friendly” – and they […]

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When it Comes to Search Engine Optimization – All The Little Things Matter If you have a website and have even looked into Search Engine Optimization for your website, you likely have heard terms such as “header tag”, “title tag”, “alt text”, “meta description”, “off page optimization” and a plethora of other verbiage that may […]

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Celebrating Memorial Day During Covid-19 and Social Distancing Celebrating a holiday in the midst of the Covid-19 pandemic might seem like a little bit of a bummer. Generally, the summer holidays mean a BBQ with friends, or a day on the lake if we are lucky with Michigan’s weather. This year with social distancing measures […]

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Is Instagram the right platform to advertise on? At the end of 2019, Instagram was the second most popular mobile social media app in the United States. 63% of Americans use it daily for an average of 28 minutes a day (for more Instagram stats check out our blog here). That is a lot of […]

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Keeping Up to Date with Instagram While not as big as Facebook, Instagram is one of the leading social media platforms that users interact with. Therefore, it’s important that both large and small businesses understand what the platform can offer. Stay up to date with these fast facts about Instagram users to help shape your […]

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Welcome To Our Team! We are thrilled to have welcomed Tony Truong to our Spectrum Net Designs team in March of 2020. Tony has joined our talented staff of developers to help us with various projects. In order to get to know him a little bit better, we decided to ask Tony a few of […]

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Expanding your brick and mortar store The ability to shop online has drastically changed the way that people purchase clothing, technology, household goods and even food! Most large retailers have moved into the world of e-commerce to compete with Amazon and other e-commerce giants. But what about small businesses? More and more local brick and […]

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4 things you can do for your company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. In […]

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Building Your Following One Video At A Time With social media taking marketing efforts to new levels, there are always new things to be learned and to be utilized when it comes to your marketing campaigns. Live videos are one newer feature that has gained popularity across the nation on social platforms. Facebook and Twitter […]

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