Category: Social Media Advertising

Boosted Post or Meta Ad: Which is Better for You? When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook.  Read on to learn […]

Are you looking to expand the reach of your company? Do you want to start showing your ads to potential customers, but have no idea where to start? Facebook, now Meta, is a great place to begin your advertising journey.  Read more about Facebook’s name change to Meta here.  Not only can Facebook help you […]

Why Did Facebook Change Their Name to Meta? In October 2021, Facebook made the decision to change their name to Meta.  This decision came into effect on June 9, 2022.  This was brought about due to several reasons, but the biggest reason is that Facebook and Mark Zuckerberg had decided that the company was in […]

How IOS14 Impacts Your Facebook Ad Campaigns In a recent survey, 4 out of 5 people want a privacy law to protect their personal data. That means that 73% of people would like to pay more to online service companies to ensure they do not sell their personal data for marketing purposes. As a result […]

Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]

Digital Marketing: All About Lead Generation Campaigns Lead generation is the process of generating interest and demand in a company’s brand, products, or services using inbound and outbound marketing strategies, such as online advertising and email marketing. Running a lead generation campaign is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies for many […]

Tips for a Clean, Professional Instagram Aesthetic Your Instagram aesthetic is one if the first things your potential customer will recognize when considering making a purchase from you. The colors, layout, tone, and overall feeling of your page will contribute to their first impression and can either gain or you a new follower or send […]

Exploring Instagram: Paid Ads At the end of 2019, Instagram was the second most popular mobile social media app in the United States. 63% of Americans use it daily for an average of 28 minutes a day. That is a lot of eyes spending a lot of time scrolling that your company could be taking advantage […]

Recommended Social Media Image Size Guide Do you create social posts for your business or other clients? Then you understand the struggle of keeping up with social media image sizes. One minute you have the perfect cover page image and then the next it is elongated and pixelated. We are here to help! Why is […]

Guide to Facebook Ads Manager So you’re on Facebook and have a business Page that represents your company, but you’re not seeing the results you thought you would with organic social posts? That’s where paid ads come in! Advertising with Paid Ads on Facebook is a great way to expand your reach and potentially discover […]

Exploring Facebook: Hidden Features You Might Not Know About Facebook is one of the most popular social media platforms. With over 1.8 billion users, it’s a huge platform with enormous potential for getting your business out there! While you may think you already know and use every tool Facebook offers, they are constantly coming out […]

Benefits of Using LinkedIn- It Does Not Have to Be Boring! LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals.  There are many benefits of using LinkedIn marketing which provides various avenues to help support your business growth and objectives. With its 500 million members in over 200 countries it […]

Why to get Started with Facebook Ads Are you interested in getting started with Facebook Ads for your company? First, let us go over the importance of them and why this might be ideal for your current business objectives. Paid advertising on Facebook is gaining popularity which impacts the reach of your content and delivers […]