When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook.  Read on to learn more!  Meta and Facebook: How are they related? Facebook was […]

Continue

Are you looking to expand the reach of your company? Do you want to start showing your ads to potential customers, but have no idea where to start? Facebook, now Meta, is a great place to begin your advertising journey.  Read more about Facebook’s name change to Meta here.  Not only can Facebook help you […]

Continue

Why Did Facebook Change Their Name to Meta? In October 2021, Facebook made the decision to change their name to Meta.  This decision came into effect on June 9, 2022.  This was brought about due to several reasons, but the biggest reason is that Facebook and Mark Zuckerberg had decided that the company was in […]

Continue

How IOS14 Impacts Your Facebook Ad Campaigns In a recent survey, 4 out of 5 people want a privacy law to protect their personal data. That means that 73% of people would like to pay more to online service companies to ensure they do not sell their personal data for marketing purposes. As a result […]

Continue

Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

Continue

Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]

Continue

Local vs National Marketing Strategy- Understand the Difference! When deciding on utilizing a local vs national marketing strategy, it will be influenced by two key factors: the size of your company and your target market. If your target market consists of the local population, the strategy you will employ is different from that of a […]

Continue

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]

Continue

Exploring Facebook Business Messenger Improve your customer experience by communicating with them in real time! Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allow you to have easier an instant one-on-one customer service experience, […]

Continue

How to Create Attention Grabbing Graphics with Canva A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention • Effectively share your message • Engage with […]

Continue

Recommended Social Media Image Size Guide Do you create social posts for your business or other clients? Then you understand the struggle of keeping up with social media image sizes. One minute you have the perfect cover page image and then the next it is elongated and pixelated. We are here to help! Why is […]

Continue

Guide to Facebook Ads Manager So you’re on Facebook and have a business Page that represents your company, but you’re not seeing the results you thought you would with organic social posts? That’s where paid ads come in! Advertising with Paid Ads on Facebook is a great way to expand your reach and potentially discover […]

Continue

Exploring Facebook: Hidden Features You Might Not Know About Facebook is one of the most popular social media platforms. With over 1.8 billion users, it’s a huge platform with enormous potential for getting your business out there! While you may think you already know and use every tool Facebook offers, they are constantly coming out […]

Continue

Why to get Started with Facebook Ads Are you interested in getting started with Facebook Ads for your company? First, let us go over the importance of them and why this might be ideal for your current business objectives. Paid advertising on Facebook is gaining popularity which impacts the reach of your content and delivers […]

Continue