5 Components of SEO That Will Never Change There are about 5 components of SEO that will always stay the same despite the Google algorithm trends and updates. Knowing and understanding these elements will provide you with successful best practices for your online presence. But first, let’s understand exactly what SEO is. What is SEO? […]

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Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

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Breaking Down Google Analytics Data and What It Means Google Analytics provides powerful insights about your website’s users. But understanding isn’t all that straight forward for beginners and that’s why we’re here! Let’s talk about what Google Analytics is, what it does, and what all wonderful reports that can tell you about your website visitors.  […]

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How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […]

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Why Having a Strong Backlink Strategy is Critical for Optimal SEO Quality backlinks remain a vital Google ranking factor- understand how to gain them! When thinking about your search engine optimization strategy, it’s a good idea to look at all the different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. […]

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What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]

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What is Local SEO? If you are looking to dominate local SEO and drive more local business to your website, follow these quick tips! Local SEO is the process of optimizing a business, product, or service for search queries that are location-specific. Search engines use the user’s location based on IP address and geolocation to […]

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Good SEO vs Bad SEO: How To Not Get Penalized The world of SEO is constantly changing and keeping everyone on their toes. It is crucial to stay up to date with best the SEO practices- and avoid bad SEO mistakes- to help your business thrive online. Even avoiding the obvious pitfalls, there is still […]

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How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic Keyword research & finding new SEO keywords is a fundamental part of various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to improve your organic search optimization results- you […]

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How Google Search Indexes Your Website Understand the benefits of Google Search Index Google is where millions across the glob turn first for their questions, big or small. If they are lucky, they typically find them within the first few results shown. That is why websites that are on the top of Google’s search engine […]

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How You Can Properly Use Conversion Rates In Your Marketing Efforts In the world of marketing, many professionals throw around loads of technical terms that might not mean a whole lot to the rest of the world. Click through rate, impressions, organic distribution, conversion rates, and more…Maybe we will have time another day to write […]

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Google Stats, Analytics, and Search Console Oh My… We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially […]

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10 REASONS TO CHOOSE WORDPRESS FOR YOUR NEW WEBSITE So you’ve decided you need a new website, your old one is on its way out…or possibly already been out for months now, it doesn’t have the functionality you want & your current site just isn’t keeping up with your competitors…but where to begin? Most people […]

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Search Engines can be confusing to understand & for many business owners, SEO is perplexing and over complicated. We want to help you understand search engines a little better so that in turn you can be more successful with more understanding in your business and SEO endeavor. So, here are 5 quick and simple tips […]

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You might be wondering, What is content marketing? Why have I never heard of this before? Content Marketing isn’t a new idea, but it is an idea that has become popular throughout businesses and their marketing strategy. Content Marketing focuses on the content of posts rather than the number of times you post or how […]

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Holiday Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that seo holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season. Search Engine’s and Accurate Company […]

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Search Engine Misconceptions Finally Cleared Up! There are many rumors that go around about search engines and what makes your website have good SEO. What is true and what is false? And how can you be sure? We will address those rumors here and give you a clear understanding of what gives your website/blog a […]

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Part 1: Balancing Act Shannan Dushane | Spectrum Net Designs, Inc In a perfect digital world of electronic data and internet that is accessible anytime anywhere, where everyone is honest and there is no identify issues of profiles and online businesses you wouldn’t have to worry. But in our reality, there are hundreds of thousands […]

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SEO & Search Engine Benefits of Directories for Business’ By: Shannan K. DuShane | May 2017 | www.SpectrumNetDesigns.com Your business deserves all the attention that you can give it, to support a healthy life span. This includes hands on management of your online accounts such as social media and business directories.  Social media, business directories, […]

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