As we have heard many times over the past few years, “Content is King”, meaning that content is key in growing your audience, and helps you play the long game in marketing.  A good way to create content for your website is to create a blog.  A blog is a fantastic addition to your site, […]

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5 Components of SEO That Will Never Change There are about 5 components of SEO that will always stay the same despite the Google algorithm trends and updates. Knowing and understanding these elements will provide you with successful best practices for your online presence. But first, let’s understand exactly what SEO is. What is SEO? […]

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Breaking Down Google Analytics Data and What It Means Google Analytics provides powerful insights about your website’s users. But understanding isn’t all that straight forward for beginners and that’s why we’re here! Let’s talk about what Google Analytics is, what it does, and what all wonderful reports that can tell you about your website visitors.  […]

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How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […]

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Why Having a Strong Backlink Strategy is Critical for Optimal SEO Quality backlinks remain a vital Google ranking factor- understand how to gain them! When thinking about your search engine optimization strategy, it’s a good idea to look at all the different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. […]

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What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]

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What is Local SEO? If you are looking to dominate local SEO and drive more local business to your website, follow these quick tips! Local SEO is the process of optimizing a business, product, or service for search queries that are location-specific. Search engines use the user’s location based on IP address and geolocation to […]

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Good SEO vs Bad SEO: How To Not Get Penalized The world of SEO is constantly changing and keeping everyone on their toes. It is crucial to stay up to date with best the SEO practices- and avoid bad SEO mistakes- to help your business thrive online. Even avoiding the obvious pitfalls, there is still […]

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How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic Keyword research & finding new SEO keywords is a fundamental part of various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to improve your organic search optimization results- you […]

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How Google Search Indexes Your Website Understand the benefits of Google Search Index Google is where millions across the glob turn first for their questions, big or small. If they are lucky, they typically find them within the first few results shown. That is why websites that are on the top of Google’s search engine […]

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Long Tail vs Short Tail Keywords If you have spent any time in the SEO world you have heard both of these terms before. We’re talking long tail vs short tail keywords for your on page SEO. There are many different components that build a successful SEO strategy, but we believe it starts with your […]

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How You Can Properly Use Conversion Rates In Your Marketing Efforts In the world of marketing, many professionals throw around loads of technical terms that might not mean a whole lot to the rest of the world. Click through rate, impressions, organic distribution, conversion rates, and more…Maybe we will have time another day to write […]

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Your Guide To Digital Marketing Today Digital marketing is so much more than “marketing digitally” because what does that even mean anyways? Most marketing professionals don’t even truly understand how wide and deep digital marketing is because it encompasses so much more than what we can imagine! So, what IS digital marketing? How can one […]

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Google Stats, Analytics, and Search Console Oh My… We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially […]

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Marketing Manager Shannan manages our digital marketing, search engine optimization, social media marketing and Google services, for all of our clients as an agency as well as for our two companies. Shannan has experience in numerous business ventures over the past 12 years, interacting through several networking groups, and various volunteer work in the community. […]

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Smart Writing Or Writing Smart? How To Overcome Exaggerated Posts Blogging is more popular than ever, free lance bloggers, hobby bloggers, company bloggers and more all make up the intense blogging community. Various stats have proven the success and positive impacts that blogs have for companies, including increased visibility, it is recommended that every company […]

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10 REASONS TO CHOOSE WORDPRESS FOR YOUR NEW WEBSITE So you’ve decided you need a new website, your old one is on its way out…or possibly already been out for months now, it doesn’t have the functionality you want & your current site just isn’t keeping up with your competitors…but where to begin? Most people […]

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6 THINGS TO CONSIDER WHILE UPDATING YOUR WEBSITE It’s time for an updated website…you’ve been noticing that your current site just isn’t keeping up with your competition, its outdated, clunky, too busy, or too plain. There’s no option for buying your products online, and your site really just doesn’t reflect your business the way you […]

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Why This Should Be A Priority…. Do you have a phone? How about a tablet? Nearly everyone in today’s day and age carry around a smart phone and have some sort of tablet. The mobile device is always near them throughout the whole day. This kind of lifestyle is predicted not to change. People use […]

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