Category: Online Marketing

Are you looking to expand the reach of your company? Do you want to start showing your ads to potential customers, but have no idea where to start? Facebook, now Meta, is a great place to begin your advertising journey.  Read more about Facebook’s name change to Meta here.  Not only can Facebook help you […]

Content Marketing Trends to Keep an Eye On It is no small secret that content marketing can be very advantageous to businesses.  From blogs to videos to social media, producing content can help you gain, and keep, a loyal audience.  In 2023, its not enough to just have a great product or service, promotion and […]

Why Did Facebook Change Their Name to Meta? In October 2021, Facebook made the decision to change their name to Meta.  This decision came into effect on June 9, 2022.  This was brought about due to several reasons, but the biggest reason is that Facebook and Mark Zuckerberg had decided that the company was in […]

As we have heard many times over the past few years, “Content is King”, meaning that content is key in growing your audience, and helps you play the long game in marketing.  A good way to create content for your website is to create a blog.  A blog is a fantastic addition to your site, […]

If Google’s updates this year have told us anything, it’s that content is key to a good SEO strategy, and SEO is needed for good content.  But not just any content will pass the test of Google rankings.  Google is telling us that generating quality, helpful content can help you gain the organic traffic you […]

Are you trying to draw in the right people for your business? Are you looking to create actionable, interesting content? If so, then finding your niche may be what you need.  Finding your niche may lead you to a loyal audience that keeps coming back for more.  So how do you cater to this audience? […]

How to Create a Content Strategy that will Convert! Ecommerce Have you heard of the phrase “Content is King”? Well, what is a king? A king is the most important chess piece, it is the supreme ruler, the head. Keeping that in mind, you will realize how much power content has. When you have great […]

Paid Social vs SEM- What’s the Difference & When Do You Use Both? Paid social is considered to be a proactive media, meaning that you are presenting your ad to someone who isn’t necessarily looking for that information. SEM, search engine marketing, on the other hand, is a reactive media. This is a type of […]

How IOS14 Impacts Your Facebook Ad Campaigns In a recent survey, 4 out of 5 people want a privacy law to protect their personal data. That means that 73% of people would like to pay more to online service companies to ensure they do not sell their personal data for marketing purposes. As a result […]

5 Components of SEO That Will Never Change There are about 5 components of SEO that will always stay the same despite the Google algorithm trends and updates. Knowing and understanding these elements will provide you with successful best practices for your online presence. But first, let’s understand exactly what SEO is. What is SEO? […]

Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

Breaking Down Google Analytics Data and What It Means Google Analytics provides powerful insights about your website’s users. But understanding isn’t all that straight forward for beginners and that’s why we’re here! Let’s talk about what Google Analytics is, what it does, and what all wonderful reports that can tell you about your website visitors.  […]

How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […]

Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]

The Latest Google Updates and What they Mean for You Google is known for their famous algorithm updates, search index changes, and refreshes. Google search is changing all the time! In 2020, Google made 4,500 changes to their search algorithm. This number includes updates with their ranking system, user interface, and more. Google had also […]

Are You Thinking About Your 2022 Marketing Strategy? You Should Be! In the B2C world, both in-person and online shopping are seeing increases in their respective numbers. The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from […]

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]

How to Create Attention Grabbing Graphics with Canva A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention • Effectively share your message • Engage with […]

Graphic Design & Marketing: Why Good Graphic Design is Important What do you think of when you hear the words “graphic design”? Is it an elaborate, artsy piece or something simple and abstract? Most people tend to think their businesses are too small for graphic design or that they cannot benefit from graphic design. Some […]

Utilizing Facebook Pixels for Increased Sales As a social media user, you have likely experienced the odd phenomenon of visiting a website or looking at a certain product on amazon or somewhere else then to all of the sudden be bombarded with ads for that same item or things extremely similar items all over your […]