As we have heard many times over the past few years, “Content is King”, meaning that content is key in growing your audience, and helps you play the long game in marketing.
A good way to create content for your website is to create a blog. A blog is a fantastic addition to your site, as it lets you continually add content, with each blog bringing the chance of new eyes on your work or business.
However, a blog without views doesn’t do very much for a website.
So, you’ve got your blog up and running, but there’s no views! Are you wondering why that is? Read on to hear our top ten tips for getting more eyes on your content.
Tip #1: Have a Consistent Focus
Narrowing down the focus of your blog helps you target an audience directly. The goal of your blog should be to establish yourself as a thought leader in your focus area. While it may seem appealing to write about a variety of topics, readers may end up confused about your blog when you are writing about flowers one week and birds the next. Targeting a specific topic, and in turn a specific audience, makes it easier for people to know that you’re the one to come to about your chosen topic.
Not only does this help readers, but keeping your blog about one topic helps you rank on Google as well. Google combs through your site, following links and checking keywords that you may be using to learn what your blog is about. Sticking to one topic helps Google show your site on the results page when people are searching for the topic you are writing about.
Tip #2: Research SEO Before You Write
Research some relevant SEO keywords to include in your blog before you start writing, in order to build your content around those keywords. You could even go a step further and use SEO to create a content strategy based on SEO and topical relevancy, to read more about this, check out our blog here!
Tip #3: Use Hierarchal Formatting Correctly
Using hierarchal formatting, like H2s and H3s (in correct descending order). Not only helps your readers follow, and possibly skim, your content, but it also helps Google “read” your content, allowing your blogs to be indexed properly by Google.
Tip #4: Utilize Backlinks and Internal Links
Backlinks are links to your content from other sources. Having backlinks increases your authority and gets more eyes on your content. You can get these by reaching out to other bloggers and websites and get them to link to your content!
Linking to your own content within your own posts allows your readers to discover more of your content, it also helps Google to crawl your content and learn about what your content is focusing on in order to show your site on Google.
Tip #5: Add a Call to Action
Adding a call-to-action, such as a call to subscribe via email or check out another section of your site can be a very effective way to encourage your readers to continue their descent into your content without sounding too salesy. This is most likely done at the end of your blog post.
Tip #6: Craft Good Headlines
A good, attention-grabbing headline is sure to get your audience to click on your blogs. Keep them simple, but explanatory, and you’ll be set. To learn more about how to craft a solid headline, check out this WordPress article.
Tip #7: Make Your Content User Focused
It can be said that readers are more likely to continue reading content that is more focused on them, and less about the author. While it may be tempting to talk about yourself, it may be best to make sure your content is at the most usefulness it can be to your readers, in order to keep them on your blog, and to keep them coming back. If you keep it genuine, and not just about sales or yourself, it will draw readers in.
Tip #8: Post Consistently
Being consistent keeps you at the forefront of your readers minds, as it is easy to forget about a blogger if they are inactive for some time. Post regular content, and batch write your blogs to schedule ahead of time when you are feeling super inspired to avoid burnout.
Tip #9 Promote on Social Media
Do you post your blogs to your social medias? Do you have buttons for each social media site on your blog that makes your content more sharable? Do you have an easily pinable image that readers can use to share this content to Pinterest? Having all of these things in place helps you and your readers utilize social media to spread your content.
Posting a blog is half the battle, the other half is promoting it on social media. Doing things like making a cool graphic and posting links to your social media will greatly increase your chances of fresh eyes on your blog.
Tip #10 Prioritize Helpful User Design
If your website is hard to navigate, readers may not want to stay on your site very long. Make sure you have a good design, and a good user interface to appeal to new and old readers.
Another element to consider is that you will want to make sure your blog and site has a quick loading time, usually about three seconds or less is ideal. If your site takes 9 seconds to load, that may deter your readers from staying on your blog.