We know that you are busy and it can be a lot to keep track of all of the free resources available, so here is a page that you can bookmark and always come back to! You can also visit the Spectrum Net Designs Blog with even more marketing resources and tools!
Another Year Comes to a Close and We Have so Much to Be Thankful For. We
Want to Thank You Very Much for Your Help in 2022. Without You, We Wouldn’t Be Able to Continue to Do What We Love and That is To help Our Customers Design a Website that Tells Their Story, Plus Help Our Wonderful
Clients With their Marketing Objectives.
No matter what type of marketing you do, we’d guess this last year was filled
with obstacles and triumphs. You also probably saw some solid wins and faced
some new challenges, and now you need to prepare for a whole new year!
It has been an incredible 23 years since we opened our doors at Spectrum Net Designs, Inc. Throughout the years, the Lord has continued to bless us with many great clients, relationships, increased growth opportunities, an excellent staff, and a positive company
environment. In this season of gratitude and thanks, we continue to reflect on the past years and all that the Lord has blessed us with.
Facebook Ad Objectives
With a variety of objectives to choose from, the Facebook Ad experience can be designed to attract your perfect audience. You can create compelling video ads that millennials cannot resist watching or even an immersive canvas ad that explains every detail of what you are offering. optimization.
October 3, 2022
Ways to Score More Facebook Engagement
It is no surprise to anyone that social media is always changing with new updates, algorithms, and how to reach people through Facebook Ads. It can be hard and sometimes even overwhelming to keep up with all the changes and updates and how to adapt to them in digital marketing.
September 23, 2022
How Does iOS14 Affect My Digital Advertising?
The new iOS 14 update is now giving Apple users the option to opt-out of data sharing every time they download an app. This changes the game because advertisers have been relying on data sharing both for paid search and paid social to gather data and derive ad targeting decisions.
August 30, 2022
How to Optimize for Voice Search
Voice search had made its appearance in the mainstream in 2011 with the launch of Apple’s Siri on the iPhone 4. In 2015, the Amazon Echo became one of the first established smart home devices. From there on, several competitors entered the voice search market.
June 14, 2022
Social Media Marketing: LinkedIn
LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries, it is a great platform to network amongst other business professionals far and wide.
May 17, 2022
SEO Friendly Content- Yes, We DO that Too!
Are you looking to energize and refresh your current marketing strategy? As a marketing company in Grand Rapids, we offer a variety of services that are tailored specifically for your business objectives. Being a tried-and-true digital marketing agency, our team are experts in various marketing capabilities including Search Engine Optimization.
May 2, 2022
Now Is A Great Time To Build An Ecommerce Site
The ecommerce business industry is exploding! Brick and mortar stores that temporarily closed may never open again. Shopping online used to be a convenience, now it’s a necessity. Ecommerce has been growing over the years and we believe it is not going anywhere soon!
April 19, 2022
How Instagram Ranks Search Results
When you search on Instagram, it will sort through millions of accounts and posts to help you browse based on your interests. Everything from recipes, DIY’s, to interior design. Instagram Search is a place for inspiration and discovery.
How Instagram ranks search results is different since it relies on a user to input text in order to spit out results. Whereas the explore tab, for example, populates content automatically for users.
April 4, 2022
Basics of SEO: Where to Start
Looking to start the process of optimizing your website to perform better on the search engine results page? Well, look no further! Let’s talk about some basic, easy steps you can do to get started in your SEO journey. If you’ve ever began to research basic fundamental steps to start optimizing your website, then I’m sure you have experienced a flood of information that easily became overwhelming.
March 18, 2022
Looking for a New Website Design?
Technology changes fast, and website design trends are no different. Design elements and website features that once were modern and innovative might have become tired, overdone, and cliched in the recent years. The last thing you want as your audiences’ lands on your site is to lose conversions because your website looks outdated or ignores critical web standards.
March 3, 2022
Exploring Facebook Messenger
Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allows you to have easier instant one-on-one customer service, while also keeping a record of your conversations. Profile owners can respond to anyone who has commented on their content, privately or publicly.
February 17, 2022
Google Search vs Google Display Ads
The main difference between Google Search Ads and Google Display Ads are Search Ads are a form of “pull” advertising while Display Ads are a “push” advertising tactic. Meaning, promoting your opportunity to those who are already searching for your product or service rather than paid placements that appear based on specific targeting parameters.
February 3, 2022
The Facebook Pixel
If you are using Facebook Ads, there is one critical tool you should be utilizing right away to get the most out of your social ad budget: the Facebook pixel.
The Facebook pixel is a snippet of code that you place on your website. It will collect data that helps you track conversions from Facebook ads, optimized ads, and MORE!
January 20, 2022
Marketing Trends to Embrace in 2022
The need for a user-friendly & intuitive website has gone from an option to a necessity. As we enter 2022, your marketing strategy also needs to keep up with the digital evolution to remain relevant. Let’s dive into ten prevalent marketing trends to consider in order to future-proof your business!
January 6, 2022
Merry Christmas from Spectrum Net Designs
We want to thank you for helping us make this year so
great. We have so much to celebrate this year and we understand that each
and every one of you has contributed to that- we are so thankful for all of you
who have continued to trust us with your auction software, websites, and
December 21, 2021
2022 Marketing Strategy Ideas
The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from 2020 and 2021, we can create a solid 2022 marketing strategy that will take everything into account.
December 7, 2021
What Is A Landing Page? And When Should I Use One?
A landing page is a frequently used marketing term for the first page a user lands on when they click on a link from an external source, such as an advertisement or SERP listing. They click the link, and it will take them to a specifically created page with the intent of getting them to take an action.
November 15, 2021
What is a Lead Generation Campaign
Lead generation is the process of generating interest and demand in a company’s brand, products, or services using inbound and outbound marketing strategies, such as online advertising and email marketing. Running a lead generation campaign is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies for many reasons.
October 29, 2021
Benefits of Running a Brand Awareness Campaign
Have you been running paid ads and having a difficult time getting people to engage with your business? You may be overlooking a crucial part of your marketing strategy- brand awareness!
Brand awareness represents how familiar your audience is with you brand and how well they recognize it. Brands with an established brand awareness are generally referred to as ‘trending’, ‘buzzworthy’ or simply put, ‘popular’.
October 12, 2021
How to Obtain Quality Backlinks
Backlinks are links from an outside website to yours. The number of high-quality sites that link to your website are a high-ranking factor for search algorithms. The more quality links that point to a particular page, the better you will rank within search results.
If you want to successfully implement SEO for your website and obtain relevant organic traffic, building backlinks is something you should be implementing.
October 5, 2021
3 Main Advertising Campaign Objectives
Before you start the process of creating an ad campaign, you will need to consider what your business goals are. It is important to understand what you want to achieve out of your campaign in order to choose the right objective. Your advertising objective is what you want your audience to do when they come across your ad.
September 21, 2021
SEO Best Practices- Are You Doing These?
Good SEO practices are also called ‘white hat’, and these tactics comply with industry standards that follow the SEO guidelines. These practices are followed by those who care about their long-term ranking strategies, which you should keep in mind can take up to six months to materialize but will generate more solid results down the road.
September 9 , 2021
Key Benefits to Paid Advertising
Paid advertising is any kind of advertising that you have to pay for versus owned or earned advertising. With paid advertising the marketers will pay the owner of the ad space in exchange for promoting their opportunity on their allotted space. Some examples of paid advertising include search ads, display ads, social ads, remarketing ads, and more!
August 24, 2021
Why Good Reviews are Great for Your SEO
Google assesses a website with one major goal in mind- to measure what is called E-A-T: Expertise, Authority, and Trust. The “T” in E-A-T is where Google reviews come into play. Glowing reviews from real-life customers signal to Google that your business does in fact has the trustworthiness the algorithm is looking for. And on top of that, studies have shown concrete evidence that Google reviews play a big role in your overall search ranking.
August 10, 2021
2021 SEO Trends
A strong SEO strategy will help generate qualified traffic to your website. We all know in the world of SEO that tactics for a successful strategy are ever evolving. What once was a great ranking factor can quickly change and become a bad practice which you should stay away from. That is why we have put together a quick list of 5 trends that we are seeing for a successful SEO strategy in 2021.
July 20, 2021
Rich Snippets & D0 They Help My SEO?
The evolution of the search engine results page containing a lot of rich content on the page is the new norm. There are knowledge graphs, featured snippets, carousels, product lists, and of course, the Google Ads. You can not only focus on SERP rankings anymore you need to maximize your listings position. You can do this by utilizing rich snippets to optimize your listing and control more of the page and your user’s attention.
July 6, 2021
Custom Website Development- It Is Not Out of Your Budget!
In terms of establishing your online presence so that current clients, potential clients, and referral sources can easily find out more about your business and solutions, your website is everything! Having a custom web design, one that is designed to emphasize your company’s strengths and turn website visitors into buyers- can almost be an invaluable tool in the new world we’re living in.
June 22, 2021
Google’s New Algorithm: Page Experience
Have you heard about the new algorithm Google rolled out in May? If not, here we will share what the Page Experience algorithm update is all about and how to avoid being penalized. In our words, they are looking at how user-friendly your website is for both, mobile and desktop. The reasoning for this update is to ensure that top ranking sites do not incorporate experiences that frustrates the user.
June 8, 2021
Social Media Marketing: Facebook
Are you interested in getting started with Facebook Ads for your company?
First, let us go over the importance of them and why this might be ideal for
your current business objectives. Paid advertising on Facebook is gaining
popularity which impacts the reach of your content and delivers to your perfect
audience for maximum return.
May 5, 2021
E-Commerce in 2021: The Importance of Website Design for UX
It is no shocking news that in 2020, E-Commerce had rapid popularity and growth. With the Coronavirus pandemic keeping most people indoors, 60% of our interactions with companies are now online. Just between February and April 2020, internet sales increased from 19.0% of total sales to 30.2%, which does not come to any sort of surprise.
March 24, 2021
More than just Digital Marketing and Web Design
While website development and digital marketing make up a huge part of what we do best, we also are pretty good at some other things as well. Not only do we create awesome websites and brainstorm solid digital marketing strategies, we also do branding, graphic design, promotional design, and logo design.
March 17, 2021
How to Choose a Domain Name
The process of selecting your domain name is exciting – you’re finally taking big steps to launch your website! However, it can also be a frustrating process as you try to find a name that perfectly reflects your company and isn’t already taken! This newsletter will show you how to choose a domain name. From online generators to best SEO practices, we’ll cover everything you need to know when getting started!
February 24, 2021
3 Easy Ways to Check Your Website’s Mobile Responsiveness
In today’s world of smartphones, tablets, and laptops it’s more important than ever to have a website that is completely mobile responsive. 52% of all website traffic is generated on a mobile device, and 61% of consumers say they are more likely to purchase from mobile friendly sites. Ensuring that your website is mobile responsive can make the biggest difference when it comes to your user’s experience.
February 10, 2021
Keep Up with your Clients with Email Marketing
Email Marketing is a great tool for all businesses to keep in touch with their current, new, or prospective clients on a regular basis. If you aren’t currently doing any type of email marketing, the thought of trying to come up with consistent content to push out might seem a bit intimidating.
January 27, 2021
Ring in the New Year by Setting New Goals
The new year is an exciting time to try new things and start new habits. It is also a great time to take a few minutes to set or review your marketing goals for 2021. Goals can be a huge help when it comes to being organized and being productive!
January 13, 2021
Happy New Year from Spectrum Net Designs
Everyone, we made it! We have gotten through 2020 and we think that’s a great reason to set off some confetti! While this year has had its ups and downs, we know that we have been able to grow stronger through it all. And
now we get to look to the future and anticipate what 2021 will bring!
December 30, 2020
Merry Christmas from Spectrum Net Designs
Christmas is here! We wanted to take a moment to wish all of you a very Merry Christmas. It has been a long year, but through all the craziness of 2020 we still have so much to celebrate. We hope that you can take some time this
holiday season to sit back and relax with your loved ones.
December 21, 2020
Create a 2021 Marketing Strategy You’re Proud of!
The New Year is approaching quickly which means your business should have some new goals for 2021. This past year has thrown countless curve balls at
all of us as we adapt to the quickly changing world – which is all the more reason to analyze your marketing strategy and look for ways to not only improve but also to prepare for whatever might come next.
December 2, 2020
Break Out of Brick & Mortar
If 2020 has taught us anything it’s that your business needs to have an e-commerce platform! Selling your products online opens up amazing opportunities for your store. With an e-commerce site customers don’t have to be people who live near your physical location! You will be able to reach
consumers all around the world!
November 4, 2020
Is it Time for New Web Design?
How long has it been since you’ve taken a good look at your website? It’s probably been a while, hasn’t it? It’s easy to get used to your website when you look at it day in and day out, glossing over aspects that could use a little work. It is essential to have quality web design in order to maintain your professional image and grow your company.
October 21, 2020
Back to School: A Marketing Overview
It’s your last class before school is out for the day! Spectrum Net Designs has been taking you back to the classroom the past few weeks to refresh your marketing skills, and you’ve almost finished all your courses. Continual learning is the best way to grow as an employee or business owner! So as you wrap up your final class, make sure to be thinking about ways you can implement the skills you’ve learned!
October 7, 2020
Back to School: A Marketing Overview
Don’t be late for your next class! Spectrum Net Designs is taking you back to school to refresh your marketing skills. You should never stop learning, regardless of your age or industry! Pull out your pencil and paper and get ready to take notes on the ever-changing world of marketing!
September 23, 2020
Back to School: A Marketing Overview
It’s time for your next class! As we explained in our last newsletter, Spectrum Net Designs is taking you back to marketing school. We strongly believe that you never stop learning, and there is no time like the present for a refresh of
your marketing basics! So grab your notebook and highlighters – it’s time to dive into your next class!
September 9, 2020
Back to School: A Marketing Overview
All across the country students are headed back to school – online, in-person, or some combination of the two. Back to school is always so much fun. New classes, new supplies, and new things to learn. Just because you aren’t in school anymore doesn’t mean that you stop learning! Spectrum Net Designs is taking you back to marketing school in our next few newsletters! Stay tuned as
we share our marketing knowledge with you. Class is in session!
August 26, 2020
It’s Time for a Refresh
As much as we hate to admit it, summer is starting to wind down. Likely you still have a lot of fun things that you want to do before summer ends. One more thing you should add to that list? A digital refresh for your company. Now is a great time to revamp your website design, look over article content, or clean up your social media feeds.
August 12, 2020
Marketing Spotlight: Content Writing
Having good content is imperative for your company. It must be informative and clear so that customers can find what they need. It needs to have a consistent tone to properly convey your brand voice. We can provide you with content writing for your website, social media, blogs, newsletters, and more!
June 17, 2020
Marketing Spotlight: Graphic Design
Having clean, snappy, and consistent graphics & promotional materials is a sign of a strong and professional brand. Not only that, but great design will help with brand recognition. From logos, print, and company clothing, we have your design needs covered.
June 3, 2020
Marketing Spotlight: Social Media
Social media is one of the best ways to get your product or service in front of your target audience. Not only that, but it’s a great way to engage with your customers. We offer both organic and paid services to help your company build the brand presence you are looking for!
May 20, 2020
Marketing Spotlight: Branding & Design
The way that you present your company to the world matters! Having a cohesive and consistent design across your branded materials builds a professional
image for your business and helps with brand recognition. We offer a wide variety of branding and graphic design services to help your company stand out.
May 6, 2020
Marketing Spotlight: SEO
Search Engine Optimization (SEO) is the process of optimizing a website so that it ranks higher in search engine results. By tracking keywords and reporting on search trends, we work to increase the
visibility and traffic to your website. If you’ve been wondering how to get your website to show up higher in the search results, SEO is just what you need!
April 22, 2020
Our Marketing Services
We offer a wide range of marketing services in addition to our website development. From Search Engine Optimization and Social Media Marketing to Graphic Design and Content writing, our Marketing Team will help your company stand out to customers. Check out each of our services to learn more!