Category: Content Marketing

If Google’s updates this year have told us anything, it’s that content is key to a good SEO strategy.  But not just any content will pass the test of Google rankings.  Google is telling us that generating quality, helpful content can help you gain the organic traffic you need and can also help you rank […]

Are you trying to draw in the right people for your business? Are you looking to create actionable, interesting content? If so, then finding your niche may be what you need.  Finding your niche may lead you to a loyal audience that keeps coming back for more.  So how do you cater to this audience? […]

2023 Email Marketing Tips 2023 will be a big year for data privacy and more important to marketers as people will look to them to protect their personal information.  In addition, the downfall of third-party cookies is making it harder to target customers through paid ads so marketers are looking for a channel that enables […]

Passive vs Active Voice For Content Marketing Active voice for content marketing helps you connect and resonate with as many people as possible By writing in active voice versus passive in your content writing your readers will stay engaged with your material and you develop an authority on the subject you are talking about. Writing […]

How to Optimize for Voice Search The allure of voice search is undeniable- it’s faster, hands-free, and lets you multitask. Voice search had made its appearance into the mainstream in 2011 with the launch of Apple’s Siri on the iPhone 4. In 2015, the Amazon Echo became one of the first established smart home devices. […]

Are You Thinking About Your 2022 Marketing Strategy? You Should Be! In the B2C world, both in-person and online shopping are seeing increases in their respective numbers. The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from […]

Local vs National Marketing Strategy- Understand the Difference! When deciding on utilizing a local vs national marketing strategy, it will be influenced by two key factors: the size of your company and your target market. If your target market consists of the local population, the strategy you will employ is different from that of a […]

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]

How to Create Attention Grabbing Graphics with Canva A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention• Effectively share your message• Engage with your Audience• […]

Good SEO vs Bad SEO: How To Not Get Penalized The world of SEO is constantly changing and keeping everyone on their toes. It is crucial to stay up to date with best the SEO practices- and avoid bad SEO mistakes- to help your business thrive online. Even avoiding the obvious pitfalls, there is still […]

Recommended Social Media Image Size Guide Do you create social posts for your business or other clients? Then you understand the struggle of keeping up with social media image sizes. One minute you have the perfect cover page image and then the next it is elongated and pixelated. We are here to help! Why is […]

Graphic Design & Marketing: Why Good Graphic Design is Important What do you think of when you hear the words “graphic design”? Is it an elaborate, artsy piece or something simple and abstract? Most people tend to think their businesses are too small for graphic design or that they cannot benefit from graphic design. Some […]