Paid Social vs SEM- What’s the Difference & When Do You Use Both? Paid social is considered to be a proactive media, meaning that you are presenting your ad to someone who isn’t necessarily looking for that information. SEM, search engine marketing, on the other hand, is a reactive media. This is a type of […]

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Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

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Breaking Down Google Analytics Data and What It Means Google Analytics provides powerful insights about your website’s users. But understanding isn’t all that straight forward for beginners and that’s why we’re here! Let’s talk about what Google Analytics is, what it does, and what all wonderful reports that can tell you about your website visitors.  […]

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Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]

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The Latest Google Updates and What they Mean for You Google is known for their famous algorithm updates, search index changes, and refreshes. Google search is changing all the time! In 2020, Google made 4,500 changes to their search algorithm. This number includes updates with their ranking system, user interface, and more. Google had also […]

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What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]

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How to Optimize for Voice Search The allure of voice search is undeniable- it’s faster, hands-free, and lets you multitask. Voice search had made its appearance into the mainstream in 2011 with the launch of Apple’s Siri on the iPhone 4. In 2015, the Amazon Echo became one of the first established smart home devices. […]

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What is Local SEO? If you are looking to dominate local SEO and drive more local business to your website, follow these quick tips! Local SEO is the process of optimizing a business, product, or service for search queries that are location-specific. Search engines use the user’s location based on IP address and geolocation to […]

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How Google Search Indexes Your Website Understand the benefits of Google Search Index Google is where millions across the glob turn first for their questions, big or small. If they are lucky, they typically find them within the first few results shown. That is why websites that are on the top of Google’s search engine […]

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Long Tail vs Short Tail Keywords If you have spent any time in the SEO world you have heard both of these terms before. We’re talking long tail vs short tail keywords for your on page SEO. There are many different components that build a successful SEO strategy, but we believe it starts with your […]

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Google Stats, Analytics, and Search Console Oh My… We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially […]

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The World Changed 30 years ago, today we celebrate… Tim Berners-Lee, a smart man born in London, England set out to change the world. Berners-Lee graduated from The Queen’s College, Oxford with a bachelor of arts degree in physics. While still in college he made a computer out of an old television set that he […]

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Search Engines can be confusing to understand & for many business owners, SEO is perplexing and over complicated. We want to help you understand search engines a little better so that in turn you can be more successful with more understanding in your business and SEO endeavor. So, here are 5 quick and simple tips […]

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Black Hat Techniques are More Than Just Bad SEO What is it? Black Hat Techniques are ways to increase your sites rank by using disapproved practices. The means by which you increase your rank on Google violates the search engines’ terms of service.  More Than Bad SEO…. These techniques can result in your site being […]

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Welcome to our newsletter.  Click the below image to view our full pdf with links. It’s been a great year..but it could get even better!  Businesses with complete Google listings such as MyBusiness, Google+, Webmaster tools, and more are two times as likely to be considered a verified and reputable business.  Keeping your listings current […]

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We Are Your All In One Service Provider in All Things Digital Full-service, graphic identity and marketing collateral shop! Spectrum Net Designs, is your one stop website development and creative firm that can start with your website design and development, then move  on to provide all your printed graphics from business cards, large yard signs, […]

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Do I really need online reviews?                 Google says, “Yes!” WHY? Years ago (before the age of the Internet and Google – yes, there actually was such a time) when you finally decided to buy a new car, what did you do to help make your decision as to […]

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Google’s mobile first indexing of your websites mobile version Evolution of indexing mobile websites will take priority over desktop versions. You have probably been hearing about a new feature that Google has been buzzing around the internet called Mobile First Indexing. Today it was announced and it is officially going to be migrated slowly into […]

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