Google Stats, Analytics, and Search Console Oh My...
We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” Big data did not really make its large entrance into the marketing world until about 2 or 3 years ago, changing search engine optimization for forever! Big data and SEO now go hand in hand!
Website Content Is More Than You Think
Many people think of websites as solely content, which is true, but over the past 2-3 years, Google has adjusted the way they look at web content, rather than looking at it as a large entity of information, Google now takes the information from your website and breaks it our into little sections of data. With these pieces of data, it becomes easier to create those large data sets that we can in turn analyze to better business search engine optimization. So, our website content turns into data, but how do those jumbled numbers and information pieces actually benefit marketing efforts? Big data, as stated above, reveals patterns, trends, and more valuable information with human behavior and interactions, captured from the web. This is one of the most valuable tools when it comes to your marketing strategy – why you might ask?
The ability to analyze a set of extremely specific stats and accurately predict what your users want to know, what questions they will ask, as well as what time they will search for those answers is a priceless skill when it comes to getting your business across to the right person at the right time. With data you can answer those questions from actions that users have taken on your website. Great, but how does that affect SEO? SEO for most businesses, is all about conversions. There are many types of conversions and depending on your business goals, there could be several that you want to track. Businesses want the right people to see their products at the right time, buying time. A conversion is everything to a business, it’s how they make a profit as well as stay in business long term! Utilizing big data makes it easier to predict who, what, when, and where your website needs to be, say, advertise, and when to do all of the above!
Google is the largest supplier of big data for companies today, with many free tools that businesses can utilize to help make their websites better, more relevant, and have a better user experience. Specifically Google Analytics and Search Console are two tools that work seamlessly together providing both historical information as well as current, making it simpler to predict trends moving forward.
Google analytics is a great tool to help you gain insight into your website and a necessary tool to help you get a hold of some important big data that can help your search engine optimization efforts greatly. Analytics, once set up properly offers you valuable insight into your website, website visitors, where your visitors came from and where they are going. This google tool can also keep specific track of eCommerce insights as well as conversions, and behavior paths of website visitors. If you are not utilizing Google Analytics on your website, today is the day to get it set up and start analyzing the data, STAT. You can find a detailed step by step instructional on how to get analytics up and running here.
Google Search Console
Google Search Console (formerly Webmaster Tools) is another great resource that can exponentially give you great input into your website and what improvements need to be made. While this is a free resource you will have to go through the installation process for your website here. Search console provides great information in regards to back links, user search queries, landing pages, mobile usability and more! These insights will help you improve you user experience, keyword focuses, and back links if analyzed and looked at properly. If you need help getting search console set up and running for your website, take a look at the following guide here.
Social Media, Big Data, and SEO
Don’t forget the importance of social media when it comes to big data and your SEO! Over the last few years of Google observing, tracking, and testing the enormous impact that search engine optimization and social media can have for business and website traffic. We see today how much of an impact that social media plays into business ranks in the search engines. Don’t be satisfied with only the information of sessions, engagements, and page views to see how well you are performing, but rather you should analyze all information and data trends throughout all of your big data in order to make the most specific plan for your company. In turn you will see positive numbers and trends in various metrics, not just sessions, engagements, and page vies as a result of intentional and proper digital marketing. This will allow you to tailor your marketing strategy all the more for your customers encouraging more conversions and helping you get your content to the top of the search engines!
Although big data makes it easier and more accessible to access the stats that truly can change your search engine marketing game, not all marketing professionals have the skill and ability to read those stats in a way that really benefits their business – and if we are honest, all marketing professionals have constant room for growth.
We here at Spectrum Net Designs love big data and SEO and are committed to continual learning and pushing ourselves to be better and understand more about each of our clients and who they are. We regularly use Google Analytics, Search Console (formerly Webmaster Tools), and other informative statistics to do our best in predicting what next month will bring for our clients. If you need more information on our Search Engine Optimization services or have questions about how big data can help your business; contact us today!