Category: Search Engines

Paid Social vs SEM- What’s the Difference & When Do You Use Both? Paid social is considered to be a proactive media, meaning that you are presenting your ad to someone who isn’t necessarily looking for that information. SEM, search engine marketing, on the other hand, is a reactive media. This is a type of […]

5 Components of SEO That Will Never Change There are about 5 components of SEO that will always stay the same despite the Google algorithm trends and updates. Knowing and understanding these elements will provide you with successful best practices for your online presence. But first, let’s understand exactly what SEO is. What is SEO? […]

How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […]

What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]

What is Local SEO? If you are looking to dominate local SEO and drive more local business to your website, follow these quick tips! Local SEO is the process of optimizing a business, product, or service for search queries that are location-specific. Search engines use the user’s location based on IP address and geolocation to […]

Good SEO vs Bad SEO: How To Not Get Penalized The world of SEO is constantly changing and keeping everyone on their toes. It is crucial to stay up to date with best the SEO practices- and avoid bad SEO mistakes- to help your business thrive online. Even avoiding the obvious pitfalls, there is still […]

How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic Keyword research & finding new SEO keywords is a fundamental part of various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to improve your organic search optimization results- you […]

How Google Search Indexes Your Website Understand the benefits of Google Search Index Google is where millions across the glob turn first for their questions, big or small. If they are lucky, they typically find them within the first few results shown. That is why websites that are on the top of Google’s search engine […]

Long Tail vs Short Tail Keywords If you have spent any time in the SEO world you have heard both of these terms before. We’re talking long tail vs short tail keywords for your on page SEO. There are many different components that build a successful SEO strategy, but we believe it starts with your […]

How You Can Properly Use Conversion Rates In Your Marketing Efforts In the world of marketing, many professionals throw around loads of technical terms that might not mean a whole lot to the rest of the world. Click through rate, impressions, organic distribution, conversion rates, and more…Maybe we will have time another day to write […]

Your Guide To Digital Marketing Today Digital marketing is so much more than “marketing digitally” because what does that even mean anyways? Most marketing professionals don’t even truly understand how wide and deep digital marketing is because it encompasses so much more than what we can imagine! So, what IS digital marketing? How can one […]

Google Stats, Analytics, and Search Console Oh My… We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially […]

Blogging Tips To Get Started… Blogging popularity really begin in the early 2000s when individuals from around the US began to put their own commentary online along with links and other content.Over the years, blogging has changed so much and has even become a way for many people to bring in a steady income with […]

The World Changed 30 years ago, today we celebrate… Tim Berners-Lee, a smart man born in London, England set out to change the world. Berners-Lee graduated from The Queen’s College, Oxford with a bachelor of arts degree in physics. While still in college he made a computer out of an old television set that he […]

Search Engines can be confusing to understand & for many business owners, SEO is perplexing and over complicated. We want to help you understand search engines a little better so that in turn you can be more successful with more understanding in your business and SEO endeavor. So, here are 5 quick and simple tips […]

You might be wondering, What is content marketing? Why have I never heard of this before? Content Marketing isn’t a new idea, but it is an idea that has become popular throughout businesses and their marketing strategy. Content Marketing focuses on the content of posts rather than the number of times you post or how […]

Holiday Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that seo holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season. Search Engine’s and Accurate Company […]

Daily, Monthly & Quarterly Best SEO Practices Whenever I take on a new SEO client, the largest part of the job is getting the client to understand what you are doing and why you do it to their website.  I always chuckle to myself when the panic sets in and they are in full protective […]

Search Engine Misconceptions Finally Cleared Up! There are many rumors that go around about search engines and what makes your website have good SEO. What is true and what is false? And how can you be sure? We will address those rumors here and give you a clear understanding of what gives your website/blog a […]

Even the URL SEO has an important role in your website and search engine optimization! Having a poor URL structure can greatly impact your SEO. It can ruin rankings, keep your pages or website out of the indexes of search engines, and take away ranking authority from some pages or even the whole website. There […]