How To Find New SEO Keywords
Keep your targeted keyword phrases up-to-date, relevant & generating traffic
Keyword research & finding new SEO keywords is a fundamental part of various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to improve your organic search optimization results- you will be using keyword research.
Keyword research is the process of identifying and optimizing your site for specific words that people are typing into search engines. Since what people are searching for, and when they are searching directly relates to your product or service- keyword research is a crucial element of a successful search marketing campaign.
Now with all of that being said, I am sure you have been there when you run out of keyword ideas or in a slump trying to find the perfect keyword that hasn’t been completely saturated yet. Well, we are here to help with some simple tools to get you out of that keyword bubble!
Google’s Related Searches & Autocomplete
Google Search Console
Google Trends is a very useful tool for industry-specific content. You can search by specific industries and narrow down the results for specific regions as well. It will provide you with a list of topics that people have been search for over the past 24 hours. While this tactic takes a certain content producer to take these trends and capitalize on the keywords before anyone else has- it is a great way to shake things up and broaden out your interests to discover new relevant topics.
SEMrush- Keyword Gap Analysis
Another great tool to use to help find new SEO keywords is to use the Keyword Gap Analysis tool in SEMrush. This strategy allows you to input your URL plus one or more of your competitors to find terms you have common ground with or where one or more of your competitors rank and you do not. It gives you awesome insight on what keywords are doing well compared to your competitors and others that can use some improvement.
An alternative way to competitor keyword research is to visit your competitor’s website to look for terms where they rank reasonably well and where you do not, or even if you both rank well on the same term, this can definitely help you build out a targeted keyword list.
SEMrush- Domain Overview
Lastly, using the Domain Overview in SEMrush will provide all the terms your site is currently organically ranking for. It lists the top organic words for that specific URL including your position, volume, CPC and Traffic %. This tool will give you great insight on what searched keywords are driving traffic to that page.
On the other hand, this tool is also great to for top-level insight into your competitor’s domain in no time at all. With this info you can quickly assess your competitor’s strengths and weaknesses- while also providing you with insight on areas you have not thought about.
Your keyword research should influence your website navigation, URL naming and content for each page. Keywords determine what your company is known for and is essentially the blueprint for your online marketing efforts, driving every decision you make.
If you find yourself struggling to find new SEO keywords that are relevant & your rankings are suffering from it- give us a call for a quick consultation or contact us to see if we can help your strategy!
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