Graphic Design & Marketing: Why Good Graphic Design is Important
What do you think of when you hear the words “graphic design”? Is it an elaborate, artsy piece or something simple and abstract? Most people tend to think their businesses are too small for graphic design or that they cannot benefit from graphic design. Some only think that graphic design is for large companies with huge budgets. But the truth is, graphic design is for everyone. No matter if your business is big or small, with thousands of employees or just one, you can benefit from good graphic design. Read on to discover why graphic design is important and what good graphic design can do for your company!
Good graphic design = good first impressions
While the look of a company shouldn’t be the only thing that matters, it will strongly influence what a user or potential customer thinks the first time they look at your website or are introduced to your brand. The first look of your company could come in many different places at many different times: on a business card, on a paid ad, through a commercial or social media post, your product packaging, or even directly on your website. While your branding and website don’t have to be outrageous and over-the-top, they should be nice to look at and clear to read and understand.
Users and potential customers will trust you more
It may seem silly, but if you have a brand and overall look that is put together and professional, potential customers will trust you more compared to a messy, unorganized looking brand. In addition to just not looking great, poorly designed and visually unappealing websites are harder to read and glean information from, making the user less likely to come back to your site as they are less likely to understand the information on it.
People remember brands that look better
Think of a logo of any company or organization. Picture it in your head. What does it look like? Does it look nice? Similar to how we are able to picture certain logos in our minds, people tend to remember better looking brands over brands that don’t look as nice. People also are usually able to recall the image of a brand/logo in their head if they can’t remember the name. The better looking your brand is, the easier it will be to recall!
Check out this article about 50 Incredibly Creative Logos With Hidden Meanings
Good design will help your business stand out from the crowd
While many businesses and organizations sell similar products and services, how they portray and brand those products and services can make all of the difference when it comes to a customer choosing one over the other. Looking good can also help when it comes to social media and digital marketing as well. On social media platforms, design and visuals play a large part in people’s decisions to interact with a post or a brand.
Long story short: if your brand looks good, you will feel good about your business and your customers and potential customers will feel good as well. Your brand will be easier to remember and consumers will trust you more.