How to Get More Engagement on Your Social Media Posts
Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. Algorithms are tough to maneuver around given they’re forever being tweaked, sometimes without notice.
Your social media engagement always has the opportunity to be improved, there is no maximum engagement level that one can obtain. The more engaged your audience is with your brand, the more that other people will see your posts and the better you’ll achieve your social media objectives.
1. Analyze Your Current Engagement
Social media engagement is a pretty broad topic that covers a lot of various metrics. The major social media networks provide you a list of engagement styles in their native analytics. The secret here is to understand what engagement is on a broad level and how to examine it at a micro level.
Just on Facebook, engagement often entails all the possible ways of interacting with a page’s post or profile, messages, and mentions all added together. When analyzing your numbers with engagement over a period of time, the birds’ eye view is great for identifying trends. But you’ll want other metrics to understand areas where you can improve on.
2. Set Goals and Define Metrics
Remember to take some time to set clear engagement goals so you know what to focus your content efforts on from the beginning. If you want more engagement on your posts, then you know you will need to focus more on creating interesting and intriguing content. The metrics that tie with it will be post engagement specific- how many people interacted with your posts and what type of engagement did they perform.
3. Understand the Components of an Engaging Post
Every social platform is a little different when it comes to what they favor over another in terms of engaging posts, but similarities still are present. Take some time to identify what types of content perform better than others on each platform and what your audience is more intrigued with. Are they more engaged with images, video, or text-based posts?
4. Execute Your Strategy Ideas
The last step in figuring out your engagement plan is to execute your strategy ideas. You need to brainstorm ideas from step 1-3 to help execute a strategy to increased engagement for your social media posts. There is a variety of ways you can create, intrigue, and interact for your social media posts. Some are more short-term while others are long-term strategies. A mix of both will keep your accounts in tip-top shape!
Some ideas for this are:
- Giveaways with other companies
- Get creative and funny
- Create FOMO (Fear of Missing Out)
- Think beyond your feed posts!
- Use stickers that encourage engagement
- Indulge in the fun Holiday’s with your brand’s personality
To successful increase your social media engagement, you will want to break the process down into smaller parts. First, understand what engagement is and which parts you want to focus on. Second, analyze your current engagement metrics. Third, figure out which long-term and short-term strategies you want to incorporate to help increase your engagement.