What Are Alt Attributes & How Do They Affect My SEO
When it Comes to Search Engine Optimization – All The Little Things Matter
If you have a website and have even looked into Search Engine Optimization for your website, you likely have heard terms such as “header tag”, “title tag”, “alt text”, “meta description”, “off page optimization” and a plethora of other verbiage that may or may not go over your head. If you are someone who is at least a little familiar with the basic terms of Search Engine Optimization, including alt attributes, bear with us as we get more in depth. Alt attributes are just ONE small portion of all the various things that search engines consider while determining your website’s rank for various keywords and key phrases. So let’s dive into what they are, why they are important, and how they can affect your website’s Search Engine Optimization.
What Are Alt Attributes?
Let’s start at the beginning. An alt tag, otherwise known as “alternative text” or also known as “alt attributes” in very simple terms is HTML code attached to an image that describes what the image is. An alt tag should be descriptive enough to encompass the entirety of what is in the image without going overboard on length. We understand that it can be challenging when looking at the entire “grey” area of alt attributes, but as you continue to learn more about what alt text is and how to use it, we are confident that you’ll have no trouble. An alt attribute is in a sense an alternative way to understand imagery without the need to “see” the image, but rather read it.
Why Are Alt Attributes Important?
So why are alt attributes important and how can they affect SEO? Alt text is important for two main reasons, accessibility for vision impaired web visitors as well as your websites Search Engine Optimization. Image alt text was originally and primarily put in place to assist in the accessibility of websites for visitors that might need visual aid. So by utilizing alt text you are allowing ALL users to access your site. Alt attributes are also an important part of SEO as well. If you are familiar with how Search Engines read websites, you know that millions of bots are sent out all over the web to crawl all websites, as well as the content within websites, including text, images, titles, links and more! These bots can’t read images, so in order for us to communicate with them we use alt attributes!
How Can Alt Attributes Affect My Website SEO
Search Engine Optimization is a culmination of various elements including text, images, links, and so much more that we can’t even begin to explain in one short blog, but what we do want to say is that each part of good SEO works together. Good content and text will be backed up by applicable images and alt attributes, pages will have relevant links and back-links from other websites as well. What we are trying to say is that, although alt attributes aren’t the only thing that have the power to positively or negatively affect your SEO efforts, they still play a big role in creating a solid foundation for your website. Well-written alt attributes hold weight when it comes to seeing your website rankings rise – and maybe it is time to reassess yours today!
Do you have a website with images on it? Have you ever assessed your imagery and thought about the alt attributes that you use on them? Did you know that alt attributes can positively or negatively affect your Search Engine rankings? If you need help assessing your website’s alt text,
contact us today! We are happy to help!
We know that Search Engine Optimization can be intimidating…but we are here to help! When it comes time to assess your website’s rankings, set up a consultation, we would be happy to walk you through what improvements can be made for your website!
Need Help With Your Businesses Marketing?
If you enjoyed this article, please share it with your friends!
Connect With Us
Categories
- Blogging
- Branding
- Content Management System (CMS)
- Custom Website Development
- E-Commerce
- Events
- Google Indexing
- Holiday
- Logo Design
- Marketing
- Mobile Friendly Website
- Mobile Responsive Design
- New Website
- Newsletter
- Online Directories
- Online Marketing
- Reputation Management
- Search Engine Marketing
- Search Engine Optimization
- Search Engines
- Social Media
- Submit URL to Google
- Website Design
- Website Maintenance
- Website Security
- WordPress Website Development
Recent Posts
Archives
- February 2021
- December 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- April 2019
- March 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- October 2013