NEWSLETTERS &
RESOURCES
We know that you are busy, and it can be a lot to keep track of all of the free resources available, so here is a page that you can bookmark and always come back to! You can also visit the Spectrum Net Designs Blog with even more marketing resources and tools!
2025 Newsletters
Optimize Images for Better Rankings!
When it comes to optimization, images are just as important to SEO as the rest of your page! Visuals help grab the attention of users and break up the text so it’s important to make the most of them. Poorly optimized images can slow down a website and frustrate users while increasing bounce rate. Learn how to achieve a better user experience and quicker loading times with these 5 best practices!
August 26, 2025
Fresh Eyes on Your Marketing: Discover New Opportunities Together
Feeling like you need to refresh your marketing strategy? Well, this is a great time to jump on this opportunity because we are offering a FREE Marketing Analysis on your choice of Marketing Strategy. Sometimes it helps to have fresh eyes on your brand and audience in order to make improvements. Let us create new strategies that will improve your marketing results.
May 20, 2025
How to Re-Optimize Old Content for SEO
Did you know your old content could be a hidden goldmine for SEO? By reoptimizing existing articles, blog posts, or pages, you can improve search rankings drive fresh traffic, and boost engagement – all without creating new content from scratch. With a few strategic updates, like refining keywords, refreshing information, and, improving readability your archived content could rank highly on search engines.
February 18, 2025
Are you engaging with your ideal audience?
Identifying your target audience creates a better understanding of how to best market your product or service. It will help ensure that your product or services offers something unique and beneficial, and reaches your preferred audiences. Read on to learn about different ways to help determine which audience is the right one for your business!
February 4, 2025
3 C’s of Search Engine Optimization
Creating an SEO strategy can be a daunting task and often includes many different aspects to be aware of and keep in mind. There are many elements that will have to be continually monitored and optimized to ensure the continuous ranking of a website.
January 21, 2025
2024 Newsletters
Merry Christmas!
As another remarkable year comes to a close, we want to take a moment to express our heartfelt gratitude to you—our incredible customers. With Christmas just around the corner, we’re reminded of how much your trust and support mean to us, and we want to share our warmest wishes with you.
December 23, 2024
Happy Thanksgiving from Spectrum Net Designs!
As the Thanksgiving season draws near, we pause to reflect on the incredible journey of the past 25 years with hearts overflowing with gratitude. Our company’s story is one of countless blessings, and we are profoundly thankful for every chapter that has shaped us.
November 27, 2024
How Long Does SEO Take to Rank?
On average, it takes about 3–6 months for a page to rank on Google.
However, this isn’t the most important question to ask. The real question is, “Is SEO worth the effort?” SEO is similar to going to the gym—you won’t see significant results after a single day, but consistent effort over 3–6 months can lead to a positive change. SEO is a
continuous process, not a one-time task to cross off your to-do list.
November 20, 2024
Benefits of Investing in Effective SEO
Achieving a prominent position on the first page of Google is a powerful strategy that can help your business stand out from your competitors. Not only does this increase the chances of getting more website traffic, but it also enhances your credibility and trust among your target audience. Who wouldn’t want that?
June 26, 2024
Local vs National Marketing Strategy
When deciding on utilizing a local vs national marketing strategy, it will be influenced by two key factors: the size of your company and your target market. Make sure your are putting your time and effort in the right strategy! Check out what makes a national marketing strategy quite different than a local one.
June 14, 2024
Happy Easter from Spectrum Net Designs!
Take this weekend to relax and reflect with loved ones!
“The angel said to the women, “Do not be afraid, for I know that you are looking for Jesus, who was crucified. He is not here; he has risen, just as he said. Come and see the place where he lay.” Matt. 28:5-6
March 28, 2024
Is Your Website Due for a Redesign?
If you have ever delved into the basics of marketing, you may have heard the phrase “content is king.” That is something that most likely won’t be changing as we enter into this new year. Are you unsure of where to start when it comes to content? Read on to learn what’s in store for the year
February 14, 2024
What’s New For Content in 2024
If you have ever delved into the basics of marketing, you may have heard the phrase “content is king.” That is something that most likely won’t be changing as we enter into this new year. Are you unsure of where to start when it comes to content? Read on to learn what’s in store for the year
January 24, 2024
2023 Newsletters
Merry Christmas from Spectrum Net Designs!
As we reach the Christmas season and the end of 2023, we would like to take a moment and reflect on how much we appreciate all of you. Thank you for allowing us to support your business, whether through design, marketing, development, SEO, or any other of our services.
December 21, 2023
Happy Thanksgiving!
As we approach the Thanksgiving season, the Spectrum Net Designs
family gathers with hearts brimming with gratitude, reflecting on the incredible journey of the past 24 years. Our company’s story has been
woven with threads of blessings, and we are truly thankful for each chapter.
November 22, 2023
Inspire people visually with your brand’s story.
Business owners see social media marketing as an opportunity to interact with their current and potential clients. Instagram not only allows you to promote your company and connect with customers, it offers an authentic look into different aspects of your company. Use images, videos and other content to build user engagement and create a loyal following for your brand.
April 15, 2023
Are you ready for Google Analytics 4?
Google Analytics has provided powerful insights about your website’s users. It has been a free tracking tool offered by Google that provides insight on the visitors that come to your website. You are capable of seeing the number of visitors on your site in real time, where they are coming from and even which device they are accessing your site on, and so much more.
February 22, 2023
Want to roll out a successful social media rebrand?
Taking on the task of rebranding your social media can seem like a big task. There are many things to consider and research before beginning a project like this. Some things important things to keep in mind is remember why you are doing it and what goals you have set. Keeping those things in mind can set you on the right path to success. Just
remember have good reasons for rebranding and not just following what seems to be the trend.
February 8, 2023
Not seeing results you thought you would with organic social posts?
That’s where paid ads come in! Advertising with Paid Ads on Facebook is a great way to expand your reach and potentially discover new audiences! While Facebook Ads are simple to create and implement, it can be a bit tricky at first to navigate the intimidating world that is Facebook.
January 25, 2023
2022 Newsletters
Merry Christmas from our family to yours!
Another Year Comes to a Close, and We Have so Much to Be Thankful For. We
Want to Thank You Very Much for Your Help in 2022. Without You, We Wouldn’t Be Able to Continue to Do What We Love, and That is to help Our Customers Design a Website that Tells Their Story, Plus Help Our Wonderful
Clients With their Marketing Objectives.
10 Ways to Prepare for a New Year of Content Marketing
No matter what type of marketing you do, we’d guess this last year was filled
with obstacles and triumphs. You also probably saw some solid wins and faced
some new challenges, and now you need to prepare for a whole new year!
Happy Thanksgiving from our Family to Yours!
It has been an incredible 23 years since we opened our doors at Spectrum Net Designs, Inc. Throughout the years, the Lord has continued to bless us with many great clients, relationships, increased growth opportunities, an excellent staff, and a positive company
environment. In this season of gratitude and thanks, we continue to reflect on the past years and all that the Lord has blessed us with.
Facebook Ad Objectives
With a variety of objectives to choose from, the Facebook Ad experience can be designed to attract your perfect audience. You can create compelling video ads that millennials cannot resist watching, or even an immersive canvas ad that explains every detail of what you are offering. Optimization.
October 3, 2022
Ways to Score More Facebook Engagement
It is no surprise to anyone that social media is always changing with new updates, algorithms, and how to reach people through Facebook Ads. It can be hard and sometimes even overwhelming to keep up with all the changes and updates, and to adapt to them in digital marketing.
September 23, 2022
How Does iOS14 Affect My Digital Advertising?
The new iOS 14 update is now giving Apple users the option to opt out of data sharing every time they download an app. This changes the game because advertisers have been relying on data sharing both for paid search and paid social to gather data and derive ad targeting decisions.
August 30, 2022
How to Optimize for Voice Search
Voice search had made its appearance in the mainstream in 2011 with the launch of Apple’s Siri on the iPhone 4. In 2015, the Amazon Echo became one of the first established smart home devices. From there on, several competitors entered the voice search market.
June 14, 2022
Social Media Marketing: LinkedIn
LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries, it is a great platform to network amongst other business professionals far and wide.
May 17, 2022
SEO Friendly Content- Yes, We DO that Too!
Are you looking to energize and refresh your current marketing strategy? As a marketing company in Grand Rapids, we offer a variety of services that are tailored specifically for your business objectives. Being a tried-and-true digital marketing agency, our team are experts in various marketing capabilities including Search Engine Optimization.
May 2, 2022
Now Is A Great Time To Build An E-Commerce Site
The e-commerce business industry is exploding! Brick-and-mortar stores that temporarily closed may never open again. Shopping online used to be a convenience; now it’s a necessity. E-commerce has been growing over the years, and we believe it is not going anywhere soon!
April 19, 2022
How Instagram Ranks Search Results
When you search on Instagram, it will sort through millions of accounts and posts to help you browse based on your interests. Everything from recipes, DIY’s, to interior design. Instagram Search is a place for inspiration and discovery.
How Instagram ranks search results is different since it relies on a user to input text in order to spit out results. Whereas the explore tab, for example, populates content automatically for users.
April 4, 2022
Basics of SEO: Where to Start
Looking to start the process of optimizing your website to perform better on the search engine results page? Well, look no further! Let’s talk about some basic, easy steps you can do to get started in your SEO journey. If you’ve ever began to research basic fundamental steps to start optimizing your website, then I’m sure you have experienced a flood of information that easily became overwhelming.
March 18, 2022
Looking for a New Website Design?
Technology changes fast, and website design trends are no different. Design elements and website features that once were modern and innovative might have become tired, overdone, and clichéd in recent years. The last thing you want as your audience lands on your site is to lose conversions because your website looks outdated or ignores critical web standards.
March 3, 2022
Exploring Facebook Messenger
Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allows you to have easier instant one-on-one customer service, while also keeping a record of your conversations. Profile owners can respond to anyone who has commented on their content, privately or publicly.
February 17, 2022
Google Search vs Google Display Ads
The main difference between Google Search Ads and Google Display Ads is that Search Ads are a form of “pull” advertising, while Display Ads are a “push” advertising tactic. Meaning, promoting your opportunity to those who are already searching for your product or service, rather than paid placements that appear based on specific targeting parameters.
February 3, 2022
The Facebook Pixel
If you are using Facebook Ads, there is one critical tool you should be utilizing right away to get the most out of your social ad budget: the Facebook pixel. The Facebook pixel is a snippet of code that you place on your website. It will collect data that helps you track conversions from Facebook ads, optimized ads, and MORE!
January 20, 2022
Marketing Trends to Embrace in 2022
The need for a user-friendly & intuitive website has gone from an option to a necessity. As we enter 2022, your marketing strategy also needs to keep up with the digital evolution to remain relevant. Let’s dive into ten prevalent marketing trends to consider in order to future-proof your business!
January 6, 2022
2021 Newsletters
Merry Christmas from Spectrum Net Designs
We want to thank you for helping us make this year so great. We have so much to celebrate this year, and we understand that every one of you has contributed to that- we are so thankful for all of you who have continued to trust us with your auction software, websites, and
marketing needs.
December 21, 2021
2022 Marketing Strategy Ideas
The challenge marketers are facing is to be able to think on their feet as trends begin, change, and quickly fade away. Fortunately, with our experience of observations from 2020 and 2021, we can create a solid 2022 marketing strategy that will take everything into account.
December 7, 2021
What Is A Landing Page? And When Should I Use One?
A landing page is a frequently used marketing term for the first page a user lands on when they click on a link from an external source, such as an advertisement or SERP listing. They click the link, and it will take them to a specifically created page with the intent of getting them to take an action.
November 15, 2021
What is a Lead Generation Campaign
Lead generation is the process of generating interest and demand in a company’s brand, products, or services using inbound and outbound marketing strategies, such as online advertising and email marketing. Running a lead generation campaign is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies for many reasons.
October 29, 2021
Benefits of Running a Brand Awareness Campaign
Have you been running paid ads and having a difficult time getting people to engage with your business? You may be overlooking a crucial part of your marketing strategy- brand awareness!
Brand awareness represents how familiar your audience is with you brand and how well they recognize it. Brands with an established brand awareness are generally referred to as ‘trending’, ‘buzzworthy’ or simply put, ‘popular’.
October 12, 2021
How to Obtain Quality Backlinks
Backlinks are links from an outside website to yours. The number of high-quality sites that link to your website are a high-ranking factor for search algorithms. The more quality links that point to a particular page, the better you will rank within search results.
If you want to successfully implement SEO for your website and obtain relevant organic traffic, building backlinks is something you should be implementing.
October 5, 2021
3 Main Advertising Campaign Objectives
Before you start the process of creating an ad campaign, you will need to consider what your business goals are. It is important to understand what you want to achieve out of your campaign in order to choose the right objective. Your advertising objective is what you want your audience to do when they come across your ad.
September 21, 2021
SEO Best Practices- Are You Doing These?
Good SEO practices are also called ‘white hat’, and these tactics comply with industry standards that follow the SEO guidelines. These practices are followed by those who care about their long-term ranking strategies, which you should keep in mind can take up to six months to materialize but will generate more solid results down the road.
September 9 , 2021
Key Benefits of Paid Advertising
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, the marketers will pay the owner of the ad space in exchange for promoting their opportunity on their allotted space. Some examples of paid advertising include search ads, display ads, social ads, remarketing ads, and more!
August 24, 2021
Why Good Reviews are Great for Your SEO
Google assesses a website with one major goal in mind- to measure what is called E-A-T: Expertise, Authority, and Trust. The “T” in E-A-T is where Google reviews come into play. Glowing reviews from real-life customers signal to Google that your business does in fact has the trustworthiness the algorithm is looking for. And on top of that, studies have shown concrete evidence that Google reviews play a big role in your overall search ranking.
August 10, 2021
2021 SEO Trends
A strong SEO strategy will help generate qualified traffic to your website. We all know in the world of SEO that tactics for a successful strategy are ever evolving. What once was a great ranking factor can quickly change and become a bad practice which you should stay away from. That is why we have put together a quick list of 5 trends that we are seeing for a successful SEO strategy in 2021.
July 20, 2021
Rich Snippets & Do They Help My SEO?
The evolution of the search engine results page containing a lot of rich content on the page is the new norm. There are knowledge graphs, featured snippets, carousels, product lists, and of course, the Google Ads. You can not only focus on SERP rankings anymore, you need to maximize your listings position. You can do this by utilizing rich snippets to optimize your listing and control more of the page and your user’s attention.
July 6, 2021
Custom Website Development- It Is Not Out of Your Budget!
In terms of establishing your online presence so that current clients, potential clients, and referral sources can easily find out more about your business and solutions, your website is everything! Having a custom web design, one that is designed to emphasize your company’s strengths and turn website visitors into buyers- can almost be an invaluable tool in the new world we’re living in.
June 22, 2021
Google’s New Algorithm: Page Experience
Have you heard about the new algorithm Google rolled out in May? If not, here we will share what the Page Experience algorithm update is all about and how to avoid being penalized. In our words, they are looking at how user-friendly your website is for both, mobile and desktop. The reasoning for this update is to ensure that top ranking sites do not incorporate experiences that frustrates the user.
June 8, 2021
Social Media Marketing: Facebook
Are you interested in getting started with Facebook Ads for your company?
First, let us go over the importance of them and why this might be ideal for
your current business objectives. Paid advertising on Facebook is gaining popularity, which impacts the reach of your content and delivers to your perfect audience for maximum return.
May 5, 2021
E-Commerce in 2021: The Importance of Website Design for UX
It is no shocking news that in 2020, E-Commerce had rapid popularity and growth. With the Coronavirus pandemic keeping most people indoors, 60% of our interactions with companies are now online. Just between February and April 2020, internet sales increased from 19.0% of total sales to 30.2%, which does not come to any sort of surprise.
March 24, 2021
More than just Digital Marketing and Web Design
While website development and digital marketing make up a huge part of what we do best, we are also pretty good at some other things as well. Not only do we create awesome websites and brainstorm solid digital marketing strategies, but we also do branding, graphic design, promotional design, and logo design.
March 17, 2021
How to Choose a Domain Name
The process of selecting your domain name is exciting – you’re finally taking big steps to launch your website! However, it can also be a frustrating process as you try to find a name that perfectly reflects your company and isn’t already taken! This newsletter will show you how to choose a domain name. From online generators to best SEO practices, we’ll cover everything you need to know when getting started!
February 24, 2021
3 Easy Ways to Check Your Website’s Mobile Responsiveness
In today’s world of smartphones, tablets, and laptops, it’s more important than ever to have a website that is completely mobile responsive. 52% of all website traffic is generated on a mobile device, and 61% of consumers say they are more likely to purchase from mobile-friendly sites. Ensuring that your website is mobile responsive can make the biggest difference when it comes to your users’ experience.
February 10, 2021
Keep Up with Your Clients with Email Marketing
Email Marketing is a great tool for all businesses to keep in touch with their current, new, or prospective clients regularly. If you aren’t currently doing any type of email marketing, the thought of trying to come up with consistent content to push out might seem a bit intimidating.
January 27, 2021
Ring in the New Year by Setting New Goals
The new year is an exciting time to try new things and start new habits. It is also a great time to take a few minutes to set or review your marketing goals for 2021. Goals can be a huge help when it comes to being organized and being productive!
January 13, 2021
2020 Newsletters
Happy New Year from Spectrum Net Designs
Everyone, we made it! We have gotten through 2020, and we think that’s a great reason to set off some confetti! While this year has had its ups and downs, we know that we have been able to grow stronger through it all. And
now we get to look to the future and anticipate what 2021 will bring!
December 30, 2020
Merry Christmas from Spectrum Net Designs
Christmas is here! We wanted to take a moment to wish all of you a very Merry Christmas. It has been a long year, but through all the craziness of 2020, we still have so much to celebrate. We hope that you can take some time this holiday season to sit back and relax with your loved ones.
December 21, 2020
Create a 2021 Marketing Strategy You’re Proud of!
The New Year is approaching quickly, which means your business should have some new goals for 2021. This past year has thrown countless curveballs at all of us as we adapt to the quickly changing world – which is all the more reason to analyze your marketing strategy and look for ways to not only improve but also to prepare for whatever might come next.
December 2, 2020
Break Out of Brick & Mortar
If 2020 has taught us anything, it’s that your business needs to have an e-commerce platform! Selling your products online opens up amazing opportunities for your store. With an e-commerce site, customers don’t have to be people who live near your physical location! You will be able to reach consumers all around the world!
November 4, 2020
Is it Time for a New Web Design?
How long has it been since you’ve taken a good look at your website? It’s probably been a while, hasn’t it? It’s easy to get used to your website when you look at it day in and day out, glossing over aspects that could use a little work. It is essential to have quality web design in order to maintain your professional image and grow your company.
October 21, 2020
Back to School: A Marketing Overview
It’s your last class before school is out for the day! Spectrum Net Designs has been taking you back to the classroom the past few weeks to refresh your marketing skills, and you’ve almost finished all your courses. Continual learning is the best way to grow as an employee or business owner! So as you wrap up your final class, make sure to be thinking about ways you can implement the skills you’ve learned!
October 7, 2020
Back to School: A Marketing Overview
Don’t be late for your next class! Spectrum Net Designs is taking you back to school to refresh your marketing skills. You should never stop learning, regardless of your age or industry! Pull out your pencil and paper and get ready to take notes on the ever-changing world of marketing!
September 23, 2020
Back to School: A Marketing Overview
It’s time for your next class! As we explained in our last newsletter, Spectrum Net Designs is taking you back to marketing school. We strongly believe that you never stop learning, and there is no time like the present for a refresh of your marketing basics! So grab your notebook and highlighters – it’s time to dive into your next class!
September 9, 2020
Back to School: A Marketing Overview
All across the country, students are headed back to school – online, in-person, or some combination of the two. Back to school is always so much fun. New classes, new supplies, and new things to learn. Just because you aren’t in school anymore doesn’t mean that you stop learning! Spectrum Net Designs is taking you back to marketing school in our next few newsletters! Stay tuned as we share our marketing knowledge with you. Class is in session!
August 26, 2020
It’s Time for a Refresh
As much as we hate to admit it, summer is starting to wind down. Likely you still have a lot of fun things that you want to do before summer ends. One more thing you should add to that list? A digital refresh for your company. Now is a great time to revamp your website design, look over article content, or clean up your social media feeds.
August 12, 2020
Marketing Spotlight: Content Writing
Having good content is imperative for your company. It must be informative and clear so that customers can find what they need. It needs to have a consistent tone to properly convey your brand voice. We can provide you with content writing for your website, social media, blogs, newsletters, and more!
June 17, 2020
Marketing Spotlight: Graphic Design
Having clean, snappy, and consistent graphics & promotional materials is a sign of a strong and professional brand. Not only that, but great design will help with brand recognition. From logos, print, and company clothing, we have your design needs covered.
June 3, 2020
Marketing Spotlight: Social Media
Social media is one of the best ways to get your product or service in front of your target audience. Not only that, but it’s a great way to engage with your customers. We offer both organic and paid services to help your company build the brand presence you are looking for!
May 20, 2020
Marketing Spotlight: Branding & Design
The way that you present your company to the world matters! Having a cohesive and consistent design across your branded materials builds a professional
image for your business and helps with brand recognition. We offer a wide variety of branding and graphic design services to help your company stand out.
May 6, 2020
Marketing Spotlight: SEO
Search Engine Optimization (SEO) is the process of optimizing a website so that it ranks higher in search engine results. By tracking keywords and reporting on search trends, we work to increase the
visibility and traffic to your website. If you’ve been wondering how to get your website to show up higher in the search results, SEO is just what you need!
April 22, 2020
Our Marketing Services
We offer a wide range of marketing services in addition to our website development. From Search Engine Optimization and Social Media Marketing to Graphic Design and Content writing, our Marketing Team will help your company stand out to customers. Check out each of our services to learn more!