Monthly Employee: Olivia Prince | Marketing Assistant Olivia is a marketing and office assistant for Spectrum and Auctioneer Software. She graduated from Unity Christian High School in 2014 and joined our team in August of 2018 with past work in Marketing, Sales, and Customer service. Olivia enjoys photography, spending time with her family, and loves […]

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Content Marketing Ideas & Tips Creating content for your website or blog can be especially difficult, especially when you don’t know what to write about. Before creating any content, you must look at your business and decide what you are trying to accomplish. Are you trying to provide information for your current customers? Are you […]

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Spend time with family and friends Happy 4th of July! This is a time to be celebrate and be thankful for all of the freedoms we have received. The 4th of July is the perfect time to get out of the house while spending time with friends and family. If you aren’t sure what you […]

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How to Celebrate Father’s Day in Michigan Michiganders thrive in the summer and right in the middle is Father’s Day. Finding just the right way to spend time with your father on this day can be a little difficult so we’ve put together a list of events going on in Michigan on and around Father’s […]

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We all know that blogs are important for a website. In fact, blogs should be one of the first priorities of your company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing customers, and more! Bottom line, blogs help you get found online. Blog management […]

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How to say “Thank you” Armed Forces Day is a day we get to celebrate the amazing work our men and women in the military do. Not sure how to celebrate or properly honor servicewomen and men? Here is a list of ideas to start your Armed Forces Day off right. 1. Attend an Armed […]

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We want to congratulate Ben & Laura (Kaptein) Lubbers on their wedding! Everyone at Spectrum Net Designs wants to send you off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness. Laura is the Sales Manager at Spectrum Net Designs and AuctioneerSoftware.com.   Laura manages and takes […]

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Now you can choose your Facebook page template based on the genre of your business. What are the new page templates? Standard Good for all Page types, with buttons and tabs to help showcase what’s important to you. Business Designed to help you manage your business, including ways to post jobs and special offers. Venues […]

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It’s World Password Day and we’re celebrating by giving you some important password tips! Change is Important You should change your password, at the minimum once a year, to keep your accounts safe and secure. It may be a hassle, but changing your passwords often will make your accounts much harder to hack, keeping your […]

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Google Google is currently the most powerful search engine out there, with billions of searches every day. However, Google does not just provide users with search information, it also offers tools to help businesses track their website traffic. These tools, such as Google Analytics and Google Webmaster, track your traffic, keywords, as well as your […]

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Creating content isn’t always easy, but it is extremely important to improve your SEO scores as well as to build brand recognition. If you have information on your site that people are looking for they will stay on your page longer and begin to know your name. Creating content that is related to your business […]

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Monthly Employee: Kris Thompson | Web Developer Kris Thompson has been a web developer/software developer with Spectrum and Auctioneer Software since March 2016.  He is a huge asset to our team, and we look forward to what he will bring to us in the future. Kris graduated from Jenison High School, then went on to […]

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Domain Authority, Page Authority, and Link Juice & How They Affect Your Search Engine Optimization What is Domain Authority & Page Authority? Domain Authority is a search engine optimization ranking score that predicts how well a website will rank on the search engine results pages. This tool was developed by Moz. A domain authority score ranges […]

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Welcome to website misconceptions 101, where what you think is really isn’t, and probably vise versa.  Did that make sense? Some website misconceptions are fairly cut and dry and have never been an actual method used but some think they are still effective. Many of the “old” techniques and methods that used to be “the only […]

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What is it? Black Hat Techniques are ways to increase your sites rank by using disapproved practices. The means by which you increase your rank on Google violates the search engines’ terms of service. More Than Bad SEO…. These techniques can result in your site being banned from search engines and affiliate sites. Sure, you […]

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You as a business owner have probably thought about doing a blog. The idea has crossed your mind, but then quickly left for the following reasons: First, a blog is work. Even if its just a couple paragraphs a month, it takes effort and concentration. Secondly, a blog is time consuming. You have to come […]

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Monthly Employee: Alex Burgoon | Web Developer   Alex Burgoon is a web developer. Alex graduated from Michigan State University in 2012 with a Bachelors in Science in Applied Engineering Sciences. An engineer from day one, Alex is always looking to improve and solve problems. He discovered a passion for computers in his first job […]

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Hello and Happy Holidays! What Are You Doing for Your Marketing in 2018? Come Join Us for Lunch and Learns 2018! As we are preparing for the new year right around the corner, we have a list of lunch and learns that we would like to put together for some fun and professional learning time […]

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