Instagram Fast Facts for Businesses
Keeping Up to Date with Instagram
While not as big as Facebook, Instagram is one of the leading social media platforms that users interact with. Therefore, it’s important that both large and small businesses understand what the platform can offer. Stay up to date with these fast facts about Instagram users to help shape your Instagram marketing tactics:
That’s a whole lot of information, isn’t it? If Instagram isn’t already a part of your marketing strategy, you’ll want to make sure that you start implementing it now! Regardless if you decide to use paid advertising or not, this platform will help shape your company’s brand and help you connect with your audience. Instagram marketing shares some similar qualities with Facebook (the paid advertising for both platforms is through Facebook Ads Manager after all) but you should approach Instagram marketing with a different mindset. The demographic is younger, and user’s values are different. Instagram gives you the chance to share the authentic and fun side of your company which helps to build brand trust. Share company content as well as user generated content to connect with your followers and customers on a deeper level. Make sure to use your Instagram story to highlight different parts of your company and reach users in more than one place on the platform. There is so much that you can do with Instagram!
Looking for some help getting started with your Instagram marketing? We would love to help your company take advantage of this platform to grow your brand, increase your conversions, and help your company succeed! If you’re interested in what we could do for your company, contact us here. If you have further questions about Instagram marketing, check out some of our blogs, or feel free to contact us. We would love to help you in any way shape or form!
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Data in the infographic was referenced from: