Email Marketing For Your Business
Keeping Up With Your Clients
Email Marketing is a great tool for all businesses to keep in touch with their current, new, or prospective clients on a regular basis. If you aren’t currently doing any type of email marketing, the thought of trying to come up with consistent content to push out might seem a bit intimidating. We are here to assure you that ANYONE can utilize email marketing for their business, and we want to help you see the benefits of email marketing as well as how you can get started today!
What Is Email Marketing?
Email marketing is a form of digital advertising that consists of sending emails regularly to lists of your current or prospective customers or clients. Email campaigns can be anything ranging from company newsletters to sales information and coupon codes. The opportunities are endless when it comes to forming a campaign that works for your business. According to Oberlo on average for every one dollar you spend on email marketing, you can expect a return of $42. This goes to show how useful and effective that email marketing is in todays world! Many people enjoy receiving promotional emails from their favorite brands, it gives them the opportunity to stay in touch with what is happening within the business and what opportunities there are for them as the customer! This is typically done through various email services such as Mailchimp or Constant Contact, stay tuned to read more about these services below!
How Can Email Marketing Help My Business?
We’ve already made it pretty clear that there are some great benefits to starting email marketing if you have not already, but how can email marketing specifically help your business?
Organize Your Current Customers & Leads For Better Marketing
Organizing your customer list and leads might not be a big feat for some, but for other businesses, this is reason enough to begin email marketing. Having concrete lists of your customers as well as potential leads will help your business as you continue to grow. As you continue to add names and emails to your lists, it will keep you informed, organized, and help you stay connected to how your business is doing.
Increase Your Return On Investment
Did you read our statistic above? That on average a company will receive a forty two dollar return on a one dollar investment? That is a crazy statistic, and what business DOES NOT want to see their ROI increase? If done properly, email marketing will only help your business grow – you can’t go wrong!
Creates Meaningful Relationships With Your Customers
This is a great way that email marketing can help your business, by building up your relationship with your current and prospect customers. Emails can be as personal as you choose to make them, and they can be a great way to help your customers feel taken care of by your business. It’s likely that you have either received or seen some sort of personalized email with your name in the first line – studies have even shown that those personalized emails generate 50% higher open rates! Think about that, something as simple as using your customers name will can make the biggest difference!
How Do I Get Started With Email Marketing?
Because every business is unique, each ones approach to email marketing should be different, but there are some basic start up steps that are applicable for any business!
Choose An Email Provider
There are tons of great email providers out there, some of the most popular include Constant Contact, Send In Blue, Get Response, and Mailchimp. There are tons of great email marketing providers out there, so be sure to do your research in order to find the one that will be best for your business.
Get A List Of Current & Prospective Clients
Start by working through all of your known customers and emails. This might take some time, but it will be your base as you start your marketing campaigns. There are tons of great ways to grow your prospective client list as well! This will look different for every industry, it could mean publishing out a free resource or eBook that is delivered via email after subscription, or if you are in eCommerce, you could offer a deal or discount to new subscribers! Use lead “magnets” in order to generate new lists for your marketing campaigns.
Segment Your Email Lists
Segmenting your lists might take some time and thought depending on the type of business you own! One thing that makes email marketing so successful is the fact that emails can be very personal and specific based on the needs of a customer or client. Let’s take the business of an event venue for example, there will be a variety of people that inquire about the space depending on their needs. This could be anyone from a wedding planner looking for a space for the bride, to a business owner looking for a place to host a conference. Although both people have use for the space, separating the wedding planners from the business owners can be a huge benefit when it comes to tailoring your emails and email content.
Send A Welcome Email
Sending a welcome email is a great way to get started with your email campaigns. Your welcome doesn’t have to be elaborate, just something to say hello, welcome, or maybe a thanks for being a valued customer. You can include something so your customers can get to know you better, or just appreciate them by sending a simple coupon.
Begin Creating & Scheduling Emails
Once you have your lists in place and have sent a welcome email to your new contacts, you can officially begin creating and scheduling emails! The great thing about email marketing is how easy so many platforms have made it to schedule emails. That means you can work far ahead in advance to make sure that you create and keep a running narrative with your customers.
How Do I keep Fresh Content For My Emails?
Keeping content fresh for you to send out to your email lists can be challenging, especially if you run a pretty straightforward company – but don’t get discouraged, there are plenty of ways to ensure that you are sending out fresh and interesting content to your customers.
Start A Blog
Starting a blog is a great way to continue to push out new and fresh content for your emails. You can write a blog about anything and everything, you can even recycle old blogs by revamping the content and resharing them! Blogs are a great way to give out free resources to people who might be interested in your products or services all while getting them onto your website.
Run A Sale or Give A Discount
If you are selling a product or service, running a sale or giving out a discount is the perfect way to make sure you have enough content for your emails. You may only want to run sales or give discounts as specific times of the year, and that’s OK! It can still be a great way to increase your sales and get some new customers.
Get Involved In The Community
Getting involved in the community and giving back is great for any business to do – but it also helps generate content for your email marketing. It can be beneficial for you to feature different community events that your business will be a part of within your email marketing campaigns. Not only does is show your customers that you care about your community, but it can also inspire someone else to give back to their own community making the places we live and are a part of that much better.
We hope that you learned a lot about email marketing and how keeping up with your clients can help your business grow and thrive. If you have questions about email marketing or simply need help starting a blog or creating a website you’re proud to show off in your email marketing campaigns, contact us today! We are happy to talk about whatever marketing project you might need help with.
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