Category: Website Security

How to Adapt to Google’s Helpful Content Update The mission of Google’s helpful content updates has always been to provide valuable and trustworthy content to users. The whole idea behind helpful content was to create the best and easiest way to find dependable information. If your content can meet the needs of users, then it […]

The Power of Brand Color: Why Your Brand’s Look Says More Than You Think Can a color really convince someone to buy something? Spoiler: yep, it totally can! Color alone can influence about 85% of customers’ purchasing decisions. So, picking out the proper color palette is important because it can connect and enhance your relationship […]

How to Find Trending SEO Keywords Trending keywords can give an advantage over the competition and increase the potential for content that makes use of the keywords. Trending keywords go through a change and gain popularity, which mainly relates to current events. Seasonal keywords are not considered trending, so anything like “Christmas gifts” or “Halloween […]

Why is Website Security So Important? As technology continues to change, the challenge for businesses to keep their personal and customer’s information on the web secure continues to increase. Web security is extremely important because it keeps hackers and cyber-thieves from accessing sensitive information. By not having a proactive security strategy, business rick the spread […]

Exploring Facebook Business Messenger Improve your customer experience by communicating with them in real time! Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allow you to have easier an instant one-on-one customer service experience, […]

What Good Customer Reviews Can Do for Your Small Business How to grow your small business by leveraging good customer reviews Having a solid reputation online is not just a luxury anymore; it is a necessity. When you earn good customer reviews, it reassures your potential new customers that you are a reliable and credible […]

Guide to Facebook Ads Manager So you’re on Facebook and have a business Page that represents your company, but you’re not seeing the results you thought you would with organic social posts? That’s where paid ads come in! Advertising with Paid Ads on Facebook is a great way to expand your reach and potentially discover […]

Exploring Facebook: Hidden Features You Might Not Know About Facebook is one of the most popular social media platforms. With over 1.8 billion users, it’s a huge platform with enormous potential for getting your business out there! While you may think you already know and use every tool Facebook offers, they are constantly coming out […]

Benefits of Using LinkedIn- It Does Not Have to Be Boring! LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals.  There are many benefits of using LinkedIn marketing which provides various avenues to help support your business growth and objectives. With its 500 million members in over 200 countries it […]

Why to get Started with Facebook Ads Are you interested in getting started with Facebook Ads for your company? First, let us go over the importance of them and why this might be ideal for your current business objectives. Paid advertising on Facebook is gaining popularity which impacts the reach of your content and delivers […]

If you own a business or actively work on a website, you likely know the importance of keeping fresh content on your website. Pushing out fresh content regularly has been proven to help a websites organic ranking as well as build trust as a community resource!Over the years, blogs have quickly gained popularity as a […]

TikTok Marketing- Should my Business Utilize This? Did you know that TikTok is the #1 in the top 15 free apps on the App Store? It has had a massive adoption worldwide since it was introduced in 2016. TikTok could be the next biggest social media platform for advertising. It is available in over 150 […]

How to Rank Your Videos on Google & YouTube Did you know by 2022 (less than a year away!), online video will make up more than 82% of all consumer internet traffic according to Cisco. On average, people watch 16 hours of online video per week. So, it should not be a surprise that that […]

Best Practices For Your Instagram Business Account While there are many different social media platforms to consider, Instagram is by far one of the more unique and creative platforms to use. The image-focused platform allows users to share photos and short videos to their pages and feeds as well as Instagram Stories. While the platform […]

The holidays aren’t over yet and it’s not too late to get your website in the mood for some holiday cheer. The holidays are a great time to freshen up your website for any newcomers and create a new fun look for your faithful and returning online visitors. The appearance of your website isn’t the […]

Facebook seems to be almost a necessity for businesses today. It opens up a wide gate to audiences you might not reach as well as options for simple and straightforward advertising. Because Facebook is so widely used in the world today by both normal everyday users as well as businesses, it seems to always be […]

Keeping your business and your customers informed Ever since the Cambridge Analytica Scandal, user privacy has been a high priority for companies and individuals alike. People are thinking a lot more about where the data they give so freely is going. Someone can easily hand out their email, birthday, credit card number, and location when shopping online, […]

Small businesses have a huge opportunity to utilize social media to connect with customers and build their brand. However, many companies struggle to define their online presence and will often put social media marketing on the back burner. This needs to change! Small businesses need to start taking advantage of social media to discover all […]

Reach More People Through Facebook Over the last 7 years Facebook has swept the nation. It’s said that there are over 1.69 billion Facebook users in the world today, and 223 million of those users are based in the US. Facebook has become a great place for old friends to reconnect, for new friends to keep […]

Getting to Know the Reasons & Benefits Behind an XML Sitemap XML Sitemaps are something that have rapidly gained the attention of marketers over the last few years, you have probably heard of them. Especially if you have your own website, it’s likely that you have been advised to implement an XML Sitemap into your […]