An important detail for blog management is scheduling. A blog calendar is very important for websites who have blogs being published daily, weekly, and even monthly. Google and/or Bing likes to see a site that is updated on a regular basis, whether that be daily, weekly, or monthly. The manager schedules and have ideas for blogs months before they are published. For certain company’s seasonal blogs are important, while other companies have a certain time of day that the blog would get most traffic. The blog manager knows all these things, and schedules accordingly. Each platform also has specific high ranking posting times, discovered from years of back data, that is extremely helpful for the beginner bloggers and social media marketers.