Blog Writing & Management
Keeping your website and blog updated with fresh content is very important when it comes to visitors as well as search engines. Both parties like to see a website that is being updated on a regular basis to build trust. Google likes to know that you are an established company and are active with your marketing. A blog takes care of some of these concerns. We typically recommend at least a monthly post so that your website continues to stay active.
Benefits of a Blog
Inbound & Outbound Linking
A contributing factor of top rankings is the build-up of increased incoming links across the web. This is an element of service that helps to increase the number of links to your website as well as increase its link popularity.
Search Engine Optimized Posts
- Optimized search phrase
- Title, description, keywords
- Optimized images and video
- Tilde keyword placement
- Keyword density
- Proper cross linking
- Url structured blogs (permalinks)
More Leads & Conversions
- Write for an audience of 1; not 1 million
- Tell a story – the whole story
- Test your methods, images, links
- Offer a Call-to-Action
- Offer specials or benefits
- Utilize testimonials
Consider Using A Blog Manager
What does a blog manager do? We will work with you to create a blog customized to your brand. We can produce content related to your specific industry and publish with or without assistance from your company. We know you’re busy, and we have years of industry knowledge to put to work for you.
“The more, the merrier”, also applies to blog posts. A minimum of 2 posts should be published each month to keep traffic flowing and provide fresh content to keep the search engines happy. If there is not a blog currently on your website, we can set one up for your company. Contact Shannan at (616) 888-3146 or email her at firstname.lastname@example.org