WordPress is not just for blogging as many may think but can be used for a small mom and pop shop or a large company selling their products on the internet.
Because the site is developed using WordPress does not mean that you cannot have your website designed to match your brand. You are not limited to templates while working with WordPress but all the functionality can be developed to meet your needs.
WordPress is built to be maintained through your browser rather than through HTML editing software, such as Dreamweaver etc… You are able to access your website and make changes even while you are on the go as long as you have access to the Internet.
Need little updates done quickly? You will have full access to all the content on your website. Whether you need to update your hours or add products to your e-commerce store, you can do that without having to contact your website developer.
Plugins allow you to have more advanced functionality of your WordPress website without having the know how on website development. There are over 10,000 plugin options allowing you easier ways to manage your website such as: Photo Galleries, Calendar of Events, social media etc…
The code that is used in WordPress is simple & clean and that is what makes the search engines able to read it. It is set up so that each page can be optimized for its own keywords. Installing the right SEO plugins will also guide you through the optimization.
Since WordPress was originally created as a blog platform, this feature is easy to enable / disable from your website. Not ready to blog at the launch of your website? No problem, this function is easily enabled when you are ready. Blogging is a simple way to keep your visitors informed.