Google is currently the most powerful search engine out there, with billions of searches every day. However, Google does not just provide users with search information, it also offers tools to help businesses track their website traffic. These tools, such as Google Analytics and Google Webmaster, track your traffic, keywords, as well as your search rank. Utilizing the tools that Google offers gives you an advantage by providing you with knowledge of your position and where you fall in relation to your competitors. These tools are the first steps to getting your website found on Google and work along with the search engine. They are your best option to be ranked higher on Google.