Search Engine Optimization (SEO) is a concept that has quickly taken the spotlight the last few years when it comes to gaining website traffic & search engines. “Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement.” Increasing unpaid results sounds great – especially when you can do some simple important tasks yourself!