Since your website is your users first impression of who you are, it must be eye-catching and memorable as well as professional. The graphics must not only be outstanding, they must be spectacular.
Once they land on one of your pages, the user must be motivated to want to further explore. Therefore, the navigation through your site must be easy to follow, making it simple for them to find what they are looking for. In addition, your message and content must not only be easily understood, it must be engaging. Once the user is engaged, they are more likely to complete a clear call-to-action.