How to Find Trending SEO Keywords

Trending keywords can give an advantage over the competition and increase the potential for content that makes use of the keywords. Trending keywords go through a change and gain popularity, which mainly relates to current events. Seasonal keywords are not considered trending, so anything like “Christmas gifts” or “Halloween costumes for groups” is not going to be considered as trending. Creating content that uses trending information and expanding on it will result in the ability to boost website ranking and visibility, which will improve SEO. Trending keywords can also lose popularity fairly quickly, so when you find a keyword that would rank well for your specific niche, try to act on it quickly and match content to it so that you can rank properly while it is still relevant. This is why it’s also important to have a good balance between trending and evergreen keywords. Evergreen keywords don’t have an expiration date, and they will retain value, which helps keep a site at consistent visibility and ranking. Below are some tools to help you get started!

SEMRush

SEMRush is a great tool to use when analyzing possible keywords. It’s the best way to research keywords that are going to lead more people to your page and help your site gain more traffic. SEMRush has many different areas of SEO that it can help out with, and each of those extra tools has its strengths as well.

Keyword Overview

This is exactly like it sounds; it shows you the visibility, volume, and search amount, which can help to find out if the word is currently trending. It’s also very similar to a Bulk Analysis, the only difference being that the overview takes care of 1 word at a time, and a bulk analysis can do up to 100 words.

Magic Tool

Creates a compilation of similar results that are based on trending words. This helps expand on the original keywords and opens up to more choices that can have good results. These keywords can be filtered by how closely they match, how easy or difficult they are to rank for, and the level of volume. If the keyword has a high search volume, it could mean that it is trending.

Organic Research

Helps find keywords based on what your competitors are using. By typing in the domains of different competitors, it will show you what they are ranking for and how much volume they receive from it, how popular it is, and by checking the dates, it’s easier to tell if it’s a current trend and working for them.

Google's SEO Tools

Google has many tools to pick from that give insight on what people search, how they search it, and what information is currently very popular among users. Using Google to find new trending keywords will be a great benefit to boost your ranking and keep up with competitors.

Auto Complete Tool

When you search for something on Google, it will show up with similar searches to auto-complete the question. Using this will give insight into what is being searched for when you look for things that are associated with your brand or business. Using incognito mode in your browser when doing this will help results become clearer and less influenced by your previous searches.

Google Trends

This free Google tool is perfect for finding trending SEO keywords. It shows search data over time, so it’s easy to look and see what trends have been growing over time. It will also lead to more related versions of those trends. The drop-down menu will allow the queries to be sorted by top queries, rising queries, and breakout queries, which are most important because they are brand-new queries that are gaining popularity.

Google Planner

To use Google Planner, a Google Ads account is required. Start with keywords that relate to your business, and then lots of options and recommendations will be made by Google. The change column will help to specifically find keywords that are gaining popularity. It will also show what kind of competition they have, and volume as well. Take the list that you create from Google Planner, and put them in whatever keyword program you use, like SEMRush or AHREFS, etc., to find out how well they will fit your brand and business.

Social Media

This is a great resource for real-time updated trends, keywords, and conversations. There is the opportunity to research and reflect upon what is currently popular, what people are using in posts, what kinds of hashtags are being used, and what is stealing everyone’s attention. Monitoring these will give insight into what draws your audience in and what kind of content can be created using that information that will pique the user’s interest.

Reddit is a great resource that is generated and expanded on by users. Similar to social media, it is real-time discussions, opinions, and questions. It is somewhere to share thoughts, ask questions, complain, seek advice, etc. Which is the perfect environment for discovering what’s being talked about, what is popular, and what is going on with your specific niche or topic.

Trending keywords may not always have a great deal of history, but that allows room for growth! Getting to a trend early allows you to make a voice for that topic and get your business to the top of the search page, which means that users will connect that topic with your business. Trending keywords are a perfect way to get ahead and improve SEO while finding out about what people are really searching for. It allows for new content to be developed and to gain traffic, opening up more opportunities for users to find more of your content. Always continue to update and make improvements to your SEO strategy, as well as stay on top of frequently changing trends.