Brand recognition is the ability for your company to be recognized and remembered by customers. It is extremely valuable for a company to focus on recognition, because the more that customers remember them, the more likely they are to purchase their product. Having a cohesive brand style across all company materials is one of the major ways to enhance brand recognition. Not only that, but consistent branding gives a company a more professional image. Building a brand style guide sets a standard that all of your branded materials should meet to help improve your company image and brand recognition.