Domain Authority, Page Authority, and Link Juice & How They Affect Your Search Engine Optimization
What is Domain Authority & Page Authority?
Domain Authority is a search engine optimization ranking score that predicts how well a website will rank on the search engine results pages. This tool was developed by Moz. A domain authority score ranges from 1-100. The higher score you have, the greater ability your site has to rank. How does this tool work? Well, domain authority is calculated by evaluating the linking root domains and the number of total links into a single score. More specifically, domain authority is a way to measure the link profile of a website.
Page Authority is similar to domain authority, but this is based on a page-by-page basis of how each page’s strengths affect the page’s combined ranking to offer better ranking and authority to the domain’s overall power.
What is Link Juice?
Link Juice is a term used to reference the value of a specific link to a website or page. The higher the quality of the pages is, the more link juice there will be, and it will tend to rank higher on Google. So, how do websites get more link juice? They do this by creating authoritative, useful, and trustworthy content, continually advertising, promoting good website content in front of the right audience, and more. A good way to measure and calculate link juice is by Moz Domain Authority.
How Do They Impact SEO?
Domain Authority gives owners of websites a rough estimate of how they rank in Google compared to everyone else. They do this by looking at the links and link juice. Adding good, trustworthy links to your website, which inform your clients, will rise in the search engine rankings. Don’t overload your website with links, though, because then Google will see it as spam. A good balance is what is necessary.
How Do You Receive Good Authority?
To attract links to your website, the best thing to do is the following:
- Create useful, trustworthy, and valid content
- Improve the strength and popularity of your company
- Continually promote and advertise your company
- Be sure your content is seen by the correct audience
- Contribute content to other sites
- Link to other sites that get high traffic
There are more ways to get links to your website, but these are just a few. Once your website is seen as an authoritative and reliable source, it will become more popular and increase in traffic and links, and therefore your domain authority score will be higher.