Why Does My Website Need A Blog
You, as a business owner, have probably thought about doing a blog, and we are here to show you how blogging helps SEO! The idea may have crossed your mind, but then quickly left for the following reasons: First, a blog is work. Even if it’s just a couple of paragraphs a month, it takes effort and concentration. Secondly, a blog is time-consuming. You have to come up with an idea and somehow put that idea into words. Not to mention then you have to actually put it on your website. Who has time for all that? Lastly, what’s the point? It’s not like anyone is going to read it….right?
While a blog can take time and effort, the impact a blog can make is worth it. It sounds crazy, but blogs are what make a site known to the public. Blogs are beneficial. How? Blogs impact your SEO big time. Your site can fly up the ranks even if you post a blog every couple months or so. Here are some reasons why your blog can make a difference to your site traffic and ranking.
Fresh Content
One of the main things that search engines look for is fresh content. Your website’s pages probably don’t change that often. This is why a blog can make a world of difference. You will be steadily adding new, unique content at your own rate. When a search is performed by a user, search engines will pull the freshest and most relevant content to the top. Having regular updates and posts signals to search engines that a site is being active and updated regularly. This encourages them to crawl the site more often, which can lead to quicker indexing. By blogging, you put yourself out there as an expert in your specific field.
Popularity
As your blog gets more traffic, it is constantly clicked on and shared. This will help it move up in search engine rankings. If you provide good, quality content, your readers will want to share it with others. How do you provide good, quality content? Be unique, provide answers, and share your blog as much as you can. Social media and backlinks will help spread the word and act as endorsements of your content if you’re offering quality information. With more popularity, you also get the attention of search engines, showing that your blog is offering trustworthy information, which people are gravitating towards.
Backlinking
When other people link to your blog, that helps your ranking immensely. It creates an opportunity for getting pages indexed quicker. Search engines crawl backlinks for new content, which could improve your chances of getting indexed and more visible quickly. Make sure that you are linking with good quality sites; otherwise, Google will notice, and penalties will be applied. Use backlinks as a way to build relationships with similar companies; this will help you both provide different avenues for more people to discover the information.
Social Media
If you connect your blog to social media like Facebook, Twitter, and other accounts, Google will notice and take that into account when ranking. It is a great way to drive traffic and feed the information to more people. Social media will also allow you to grow brand recognition and create a name for yourself. Also, social media is a great way to get your company and business out there, especially for local SEO. Using social media and adding on local hashtags, locations, and other local businesses will open up more people to your posts.
Indexed Pages
One of the most important reasons to have a blog is the fact that each post counts as a new page on your site. For Google to index a page, the page needs to be at least 300 words, preferably more. Reblogging, short posts, and duplicate content will not help when you want to boost your SEO.
For all these reasons and more, you can see how blogging helps SEO and is essential for ranking high in Google. According to Hubspot, having a blog will increase your website traffic by 55% to those sites that do not have a blog. This is why so many companies are starting blogs and posting their content.
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