5 Signs It's Time for A Website Redesign | Spectrum Net Designs
Website redesign

5 Signs It's Time for A Website Redesign

A website is a great way to make a notable impression on users. A website gives people a way to navigate through the company and get a feel for the company’s presence, message, and offerings. However, if the user runs into problems on the way, then they are more likely to jump ship and move on to the next website. It’s important to know the signs and how you should know it’s time for a website redesign.

#1. Not Mobile Friendly

If your website has a poor mobile website appearance and navigation, then you are missing out on important traffic. Especially since Google will penalize you if your website is not mobile-friendly, which will lower your visibility on search engines. Mobile devices make up at least half of the global website traffic, meaning you should prioritize the mobile experience as much, if not more, than desktop performance. Having a mobile-friendly design doesn’t mean that you have to have a separate website; all you have to do is create a responsive web design, which will allow the site to scale and fit perfectly to mobile devices. Users are then able to have a perfect experience when using the mobile version. It will also make it easier when it comes to editing and updating content on the site, as it will adjust, making sure that it adjusts correctly for any device.

#2. Visuals Are Outdated or Unprofessional

The appearance of a website is essential to get viewers’ interest. Users often associate visuals and appearance with the quality of a business and the services it provides. So let’s make sure that first impression is a positive one. Outdated designs tend to make users think that you are behind, outdated, or not able to keep up with the trends. To come off as professional, you’ll need more than some text, hyperlinks, and images that are scaled improperly. Take a look at competitors and see what kind of design they have to offer. Check to see what kind of information they are providing, how modern their site is, and how they approach users. Don’t copy what your competitors have, but it’s a good idea to keep it in mind as an influence. When working on a redesign, gravitate towards designs that are modern and offer function, give users things to click on, read, and move through so that they don’t grow bored. You can also work with a web development and design agency to help bring your brand some new life. Spectrum Net Designs can help with that. We can help redesign your website to give it that new, modern, fresh feeling that will help you rank above your competitors.

#3. Business Goals Have Shifted

If your site is not helping to reach and accomplish your business goals by driving traffic or revenue, then it’s time for a redesign. Take a scroll through your website as you put yourself in the user’s shoes and see if it will answer the needs they have. No matter what kind of website you have, whether it’s informational, a non-profit, a business offering goods or services, always put goals ahead of design and functionality (not that you should ignore those aspects), so you can get your return on investment back. Make sure to keep everything consistent across different platforms. If your social media is presenting differently from the website, then it’s not sending a cohesive and consistent message, which can confuse current and potential users.

#4. Poor User Experience

Users are looking for sites that have quick loading times. If a website takes longer than 3 seconds, a little more than half of the users will leave and go find another site. This results in higher bounce rates, which affects traffic and visibility, ultimately affecting business and revenue. Slow load times can come from oversized images and videos, a large number of plugins on the site, and outdated hosting programs. Correcting these issues by optimizing images, removing or updating plugins, and changing or updating your host will help improve the user experience. If loading times are at an appropriate speed, the next step is to look at bounce rates from the site in general. If users are leaving the site after only seeing one page, then you might not be capturing the user’s attention enough, which leads them to bounce. Adding interactive elements and enticing users with attention-grabbing titles and content that is easy to navigate will help to improve the user experience.

#5. SEO Needs Improvements

If your website is not appearing at the top search results of search engines, that could mean that the site needs SEO improvements or that it isn’t optimized for SEO, meaning it isn’t at its full potential. SEO is necessary and the perfect way to reach current and potential customers. Without SEO, websites are practically invisible, and opportunities are being missed. Yet optimizing for keywords, making adjustments to site structure, improving site speed, and fixing broken links are all things that can turn it around. Although it can be explained simply, SEO is a long process to go through and requires research, analysis, and continuous adjustments. Instead of spending time on SEO responsibilities, Spectrum Net Designs can do it for you. We can take care of all marketing needs like content creation, web design, SEO services, and more! Give us a call today to learn more!

Website Redesign FAQ's

It’s suggested that you do one every 2-3 years to keep up with new technology, trends, competition, and user experience. It also depends on your brand and business, if you have changes or a shift within, then sooner would be better, since it’s a good idea to keep your users updated. If it is 5 years or more since you’ve had a redesign? You should take the time to redesign your website and create more opportunities for reaching users and ranking on Search Engines.

A refresh is making adjustments and updates to content, keywords, pictures, colors, etc. A redesign changes functions, structure, layout, and overall feel of the site. A redesign is a lot more intense and requires a lot more time than a refresh but it will leave you with a bigger more meaningful change.

If the redesign improved traffic, visibility, search engine rankings and decreased bounce rates then the redesign had a positive impact. Track your traffic so you can do a proper comparison and see where the changes were and specificall how much, this will help you continue growing and gaining.

Redesign FAQ's

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